What are you looking at?

When was the last time you considered it? I mean really stopped to think about what is it that you keep looking at on Linkedin on a day to day basis?

When you spend as much time as I do flicking through the channels of Linkedin TV (In my head what you consume online and what you watch on the box are almost indistinguishable these days), you spot the nuances of what people are presenting to you as fact and seriously, some of it is very disturbing!

The fact is, some people do really well on social media and other's don't. You will be told that there is a reason why some people do better and it is to do with authenticity, giving value and all that but actually a lot of it has to do with how much attention some people pay to what is doing well on a platform and then fashioning their content to work with what is trending.

This takes an enormous amount of resource and effort. It may seem to you that some people are able to put absolute 'paff' out there and get traction, and guess what, you would be right. What they have done however is work out who they should be aiming that 'la la laness' at, when they should be doing it, who they should be engaging with who will blow smoke under their signals to elevate it and what mechanisms they need to use.

Think about it like this! You can produce the best video content in the world and put it on YouTube but.... If you haven't grown an audience somewhere to watch it, done your SEO properly (don't forget the tags!), and marketed the hell out of what you are producing via constant engagement and strategic collaborations then NO ONE! (well maybe 2 people) will watch it!

This newsletter is a great example of how to do things correctly! I could have called it 'Marketing On Linkedin!' - That my friends is probably the title of a million newsletters on this platform and whilst it may speak to an audience it would also send them to sleep! You chose to subscribe to this (please do if you haven't already!) because it named a more emotional and frankly more pleasing truth....Sausage Dogs ARE CUTE!

There is nothing about the title that is offensive and by that I mean, it doesn't smack of a sales pitch (I don't believe in sales in 2024...That's for another newsletter) what it does is make you think, well, even if it is about whatever that guy wants to talk about, I still love sausage dogs and it sounds kinda fun!

Creative and Strategic

Get creative people! But realise that you also need strategy. We need more of you being creative with the way you present yourself on Linkedin. However, if you are wanting to make money from being here (or anywhere to that end), have a strategy too!

It is amazing how many clients when I first meet them have NO SOCIAL MEDIA strategy other than throwing stuff into the abyss which is the online world and seeing if some of it gets your attention.

Understanding where you want to end up, where you want conversations to end up, where you will meet with potential clients, how you can walk alongside people is vital.

If you don't have those methodologies in place you have failed before you start. Don't know where to start? Listen to our podcast each week or drop me a DM (I just wanted to say that as it makes me feel like a 15 year old again) and we can talk.

Know Where You Are Going

Know where you are going with all this social media stuff please! It is important and also good for the rest of us too!

I was talking to Marianne Mills ????? yesterday who co-hosts the podcast with me and we were talking about how much people charge for their services. I said, that a wise person once told me that it needs to be more than you think it should be! The reason being... If you don't charge enough, you will probably end up not doing it. You will burn out, give up, become bankrupt or take a job to get out...Where will that leave your clients then?

In the same way you owe it to your clients to charge enough to offer them the value they need, you also need to produce content that is good enough to make this platform great. Otherwise you are letting us all down. We don't want to come on here and find a load of sameness every day! NO! we need you to pull your finger out, break a sweat and do something good.

I hope you feel suitably challenged? If you have enjoyed this read, share it. If you think...what the hell is he going on about..well perhaps we need a chat or maybe i'm just not your thing. Either way I hope you now understand what a difference being a bit different can make!

Right, back to work....

G x