What You Know / Who You Know

What’s the story?

OpenAI and News Corp have signed a landmark $250M, multi-year agreement granting ChatGPT access to a vast library of high-quality journalism from its leading news outlets.

Why is this important for marketers?

OpenAI's new partnership with News Corp signifies a pivotal moment in AI and media collaboration.

This deal allows OpenAI to use content from prestigious publications like The Wall Street Journal and The Daily Telegraph, boosting the quality and reliability of responses generated by ChatGPT.

This deal is more favourable to OpenAI for a number of reasons:

1. It also allows OpenAI to catch up on its rival Perplexity , by improving its ability in the growing generative search arena, something which it has fallen behind on but will no-doubt strengthen its already tight grip as the go-to AI tool for the majority of users. However, OpenAI will need to take care as 谷歌 have shown what can happen if you push Search Generative Experiences (SGE) out too early in the race for the productisation of AI
2. It relieves some of the legal pressure parent company OpenAI are facing from other news outlets, authors, actors and the wider creative industry (I think it's clear how Scarlett Johansson - and her legal team - feels about this topic) by recognising, in a tangible way, the value of human creativity
3. It provides more up-to-date data on which to train current and future models. This is key, as ChatGPT already scraped the entire library of human knowledge to get where we are now, and as people, companies and governments become increasingly protective over how their data is used, getting access to new information to continue the march towards better, more advanced AI models, is becoming harder. This deal allows them to continue feeding their machine.

Strategically-speaking, this partnership represents a shift in how AI companies and media giants interact. By securing exclusive access to premium content, OpenAI not only gains a competitive edge but also sets a precedent for future AI:Media collaborations.

It also underscores the continued importance of high-quality content: something which, despite all the advanced technological developments we've seen over the years, has always been the deciding factor in whether a shiny new trinket is successful or not.

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Prompt used for image: "Depict an image of Bigfoot pushing a cartful of books past rows of bookshelves in a library"