What Are You Doing To Encourage Buying During the Slow Months?

Unless you are having a special event, the first quarter of the year is more than likely not your busiest time of the year. Your customers may be realizing how much money they spent over the holidays and are reining in their spending.

Many wineries and winery associations take the opportunity to bring their customers to the wineries by having special events early in the year. These take care of the weekend customers who buy the wines presented, usually at lower prices, and add to the takings for the month. However, during the week is still quiet.

Use this quiet time to connect with your customers via email, mail, or by phone. Send a schedule of upcoming events or offer them a bargain price (buy a case, though instead of getting 12 bottles you get 14). It is harder for customers to pass up a bargain.

Your customers have to make the decision that your product is a good buy, well worth the price you are asking, and (most importantly) that making the purchase will make their life better.

You can do this by asking your customers about their favorite varietals and offering them a special price or a six-pack, or a buy six and get seven. People like to get a bargain and they like even more to feel that they are getting a better price because they are good customers, because they are first-time visitors, or because this is their third visit.

Also, make sure that they know that you are also making this offer because you really enjoyed the time you spent with them and want to make sure they come back so you can see them again,

A little flattery (not a lot, don’t overdo it) goes a long way.

A tip of the glass from me to you!