What You Didn't Know About Mobile Web
A colleague was visiting New York City recently and with an hour of free time one afternoon, he decided to become a fanny-pack-toting tourist (ok, I made up the fanny pack part). Walking through Times Square, he had little understanding of how far the 'Crossroads of the World' had come in the past 20-some years.
What was at the time (in the 80's/early 90's), a run-down, adult-novelty-haven — has now become the new pride of American communication and media.
LED billboards that span not one, but two or more, buildings wide—and several stories high. Television screens that wrap around even the corners of buildings like a seemless bedspread. Lights. Noise. Ad agencies begging for the attention of the millions of visitors these streets welcome annually.
But no one in the crowd on the street was looking up.
In the midst of this gargantuan man-made landmark, the throngs of tourists were instead completely focused on the very thing so many business owners today willfully ignore about American consumers: their smartphones.
Over 70% of American consumers are using their phones to research, review, compare and buy products & services right in the palm of their hands. And yet, there is a deafening silence from so many companies who are leaving these customers in the dark.
The reality is simple. Investing in mobile web improves your ability to ignite your consumer base and make buying easier for the end user.
If your website isn't mobile-friendly, I challenge you to visit your site on your smartphone, and consider how your target audience would view it. Then ask yourself:
- Is what I'm selling worth the hassle of navigating an outdated website — zooming in and out with my fingers, clicking the wrong links on accident, going back to zoom in, and trying to click the correct link over and over?
I'm betting it's not.
What to read next:
- How to Build an Unforgettable Brand in a Crowded Field
- How I Got Started in Graphic Design
- 7 Steps to a Stronger Website
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Jacob Laskowski | [email protected]
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