What if you combined Industry Branding with Employer Branding?

What if you combined Industry Branding with Employer Branding?

Brian Fairbrother Brian Fairbrother

Brian Fairbrother

The Recruiter

发布日期: 2020年9月9日
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The key to talent sourcing was always about educating Passive & Active candidate about who you are as an employer and as a career opportunity. By educating talent it is conceived that talent will apply either in the now or possibly in the future. It is estimated that the talent market is made up of circa 80% passive candidates. These are the happy window shoppers who ‘See’ but never Apply! You might be one of them right now!

For an employer branding advertiser this market is treasure chest of talent. When people don’t engage you just don’t know the potential passive interest. When the active apply it is clear on the level of interest. Pushing an engagement is the answer but a very competitive approach

The passive market never searches for jobs. They see jobs as they scroll. What they see is either sponsored or organic. They might just see and never look any deeper!

If you could entice an engagement, you have an opportunity of capturing that talent pool.  Why would the someone who is happy in their job want to engage? Why would they want to pass over their contact details if they are not looking for a job?

What if you combined Industry Branding with Employer Branding? As a company you are the expert in the industry. For Software Developers they go to your website to blog, to ask questions, to find answers. As an industry specialist you act as a platform for Industry Talent to Talk to Industry Talent. Your career site becomes an industry Talent Site. Allowing passive talent to engage. Helping people succeed in your industry and in their career. Helping your competitors find industry answers! The common denominator is You as a company & as an Employer. When HR from other companies asks the question regarding the average salary of Software developers, they log onto IBM Talent. When a software developer asks a question regarding coding, they blog on IBM Talent

Combining Employer Branding with Industry branding by @Talent Cloud Media

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