What you can learn from the top 10 E-Commerce trends in 2020?

Under the influence of politics and pandemics, it's easy to miss the big e-commerce updates on technology and social media. Consider these developments, for example:

E-retail revenue is expected to reach $6.54 trillion in 2022.

According to Adobe, Covid 19 has accelerated the growth of e-commerce, with total online spending hitting $82.5 billion, an increase of 77% over the year.

Here's the long and short: The e-commerce sector is constantly changing, depending on how consumers shop, how brands are marketing themselves, and how to drive a shopping experience without it. What new technology is being used for, such as AI chat bots. So let's look at the year 2020 and see what a big change has taken place in the 18% increase in e-commerce sales in the United States.

1. E-commerce is booming during COVID- 19!

One sector that is growing during COVID-19 is the e-commerce sector, and understandably so. People are not ready to go out and buy it. Online shopping, with the convenience of home delivery, gives consumers the option to take care of themselves at the click of a button. Clearly, e-commerce is firmly moving towards a power, even when we are plagued by a global epidemic:

By the end of April, online retailers' revenue had grown 68 percent year-over-year, according to research by CC Insights.

As of April 21, US and Canadian e-commerce orders grew 129 percent year-on-year and all online orders grew 146 percent.

Key Method Option: CoVID-19 can change the way consumers shop online forever, and if you want to stay ahead of the competition in the post-CoVID era, you need to make every small change in consumer shopping behavior. Needs to be detected.

2. Google is fast emerging as an online marketplace!

Tech giant Google doesn't need an introduction, but did you know that you should improve your eCommerce offering for Google Shopping? Yes, you read that right. You can take advantage of this feature and reach a wider target audience for a fee. Here's how it works: Google Shopping listings, also called product listing ads, place your product at the top of Google's SERPs (search engine results pages).

This allows you to network with a more global target audience and reach out to those who are really interested in buying your product. Ads can include all important data, such as reviews, discounts and deals, and prices.

Finally, you can think of Google Shopping as an effective sales channel and an effective SEO hack for your E-Commerce brand.

Key Acquisitions: Google may be the gold standard for online search, but it's emerging as the best place for smart advertising. You can think of it as an online marketplace where you can maximize profits, sell and gain widespread recognition.

3. Consumers are shopping on social media channels

Data from Absolunet demonstrates the importance of social media in e-commerce:

87% of e-commerce buyers believe that social media influences their purchasing decisions.

4 of the business owners are selling through Facebook.

40% of merchants use social media to sell.

30% of consumers say they will shop directly through social media platforms.

Social media platforms have evolved from simple "like" machines to a simple platform that allows users to shop for products directly through embedded links. Check out the new Instagram feature with Checkout too.

How does it help? Brands will need to send consumers to a website to buy products. They can easily check out from Instagram and engage in a single click shopping experience.

Key way: Accelerating and seamlessly streamlining your online shopping experience can be a game changer for your brand needs.

4. AR and VR create an in-depth experience

Often considered as generic technology, augmented reality (AR) and virtual reality (VR) have a deeper context in the customer experience. For example, consumers can "test" the clock or "rotate" the furniture.

Samantha Wolf, founder of PitchFWD, summed up the benefits of using in-depth technology in a Forbes article:

"When it comes to XR, marketers need to understand their thinking. It's no longer about conversations between consumers and brands, but instead, marketers are given an interactive, 360-degree palette to create meaningful digital customer experiences. "

Key approach: Digital innovations through brands such as resolving consumer pain points, interacting with consumers on social media (think: SnapChat filters) are increasingly being used, and creative, high Quality, 3D and 360 can be brought to life. Grade shopping experiences.

5. Customized products last longer

For some time now, customizing the same big and small brands has been key. Global brands such as Amazon and Walmart are cashing in on this essential feature to provide a great customer experience. For example, Amazon's Proposal Engine uses in-depth learning to offer buyers hyper-personalized recommendations and related suggestions on the items they mostly purchase.

The point here is: Brands need to invest in technology that can help consumers analyze real-time behaviors and then tailor-made products accordingly.

Key Possession: To experience a unique and personal experience, you can use quizzes or surveys to understand user behavior and customize your products or services.

6. Consumers are in favor of flexible payment options!

Alternative payment methods (APMs) are shaping the future of e-commerce. Fortunately, there are many options available to consumers today. For example, digital wallets and online banking are becoming more and more mainstream. In addition, collective payment options are available today, including Apple Pay, Google Wallet, Facebook Payments, and Twitter Buy.

There's another interesting feature that deserves special mention: Amazon's Prime Wardrobe, which makes shopping easier, more user-friendly and hassle-free.

This is an indirect form of payment beneficial to consumers. Customers can choose between three to eight items for free delivery without charge. Once they receive the order, they usually have seven days to decide what they want to keep or return. The best part? The company offers a capable bag and prepaid label so return is quick and painless.

7. Brands and consumers are becoming more aware of the environment!

Data claims that 33% of consumers believe that brands are responsible for the environment. In today's environment, consumers want to engage with brands that reduce carbon footprint. In fact, many e-commerce brands are using eco-friendliness as a common interest to build deeper relationships with consumers. For example, there is a page on the website of a brand called Toms dedicated to the details of sustainable initiatives to make it more aware of the environment, Is taking.

Keyway: If you want to connect with your customers on a more meaningful level, you need to communicate your brand ethics and culture in a very transparent and authoritative way.

8. Artificial intelligence has to live here!

Ask e-Commerce experts, and they'll tell you that the biggest hurdle in this area is the accurate identification of customer purchases and accurate identification of purchase patterns based on customers' past purchasing history. This is where AI-enabled tools work their magic to create specific recommendations for each user. Finding valuable mountain data (user search queries, shopping cart issues, shopping practices, demographics) is a time consuming and costly affair. Using AI makes the process faster, easier, and more efficient. Some of the benefits that e-commerce brands can benefit from using AI are:

They can create user-related searches that offer users relevant solutions. In the case: a new feature of Pinterest, which uses image recognition software. Users can select a picture of any item online and then ask Pinterest to come up with similar items.

They can retrieve potential customers with smart technology. E-commerce companies are now using facial recognition to capture the growing interest of a potential customer in a particular item in a physical store. This information has been captured and will be used the next time the user enters it.

Key Possession: AI-driven e-commerce solutions drive sales while increasing the user experience on the same scale. If you want to scale your operations and personalize your user experience at the same time, AI is the way to go.

9. Driving influencer marketing

If you love Instagram, you'll know that influential marketing is all the rage now, and for good reason. These influencers have a very strong dominance over their target audience. In fact, 70 percent of young people have more confidence in the influencers. In addition, 4,000 out of 10,000 users say that their favorite influences make them feel better than their friends. Best savings for the latter: Forty-eight percent of consumers rely on effective recommendations.

If you want to connect, build trust and understand your customers, effective marketing is the way to go. Identifying the appropriate influence in your niche on various social media platforms is the first step in implementing this marketing strategy. In addition, you need to make sure that all communication about your influence is clear and explicit so that users are not misled in any way.

Key Possession: Effective marketing has emerged as the next big thing in e-commerce marketing. This is significant when people rely on micro-influencers for their authenticity and genuine interest in the profession.

10. Live Chat Is Providing a Much-Needed Personal Touch

At this point, it’s worth mentioning that eCommerce brands should definitely look at ramping up their virtual customer-service game. This is where using Acquire’s live chat can be of great assistance: twenty-four-seven bot availability, the ability to connect with website visitors in an instant, qualifying quality leads, and real-time customer support. The benefits are manifold.

Key takeaway: AI-powered live chat tools are emerging as every eCommerce brand’s best friend. From the customer’s point of view, they act as a handy virtual guide assisting users and answering queries. From the business perspective, they can help automate routine tasks and help take off some of the workloads.

Conclusion

As you can see, the eCommerce sector is constantly growing, as the user’s needs evolve, and as emerging technological innovations keep disrupting the space. Brands need to find a healthy balance between their own offerings, their customer’s personalized demands, and the use of immersive technology to stay afloat in the current business climate and ahead of the competition in the post-COVID world.

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