What You Can Learn from Bounce Rate & How to Improve It

Do you know what is bounce rate? Beginners are completely unaware about this metrics and its usage. Well if you don't know about it then the complete analysis and several tips will definitely help you to improve the bounce rate of your site.

What is Bounce Rate?

Bounce rate is the percentage of visitors who come to your site but leave without viewing the other pages on the site.You can get the complete result if you will go to google analytics tool, for example, bounce rate of the site is 65%, means that 65% visitor came to your site but they leave only viewing the home page or internal page.

Is your Bounce Rate really a bad thing

Before we get started need to understand few things first that every website usually do not offer same services some of them only have single page website like site subscription or form fill-up page in that case people only visit that page after completing task they will naturally leave the page, in that case bounce rate is not really a big issue. But if your site has a wide range of products or meaningful content then raising bounce rate will affect the page rank following ways it will reduce the percentage of visitors and finally shed a bad sign on your business.

Essentially, if you have only one goal that people only visit your site and leave after that then bounce rate will not be your concern unless if you are having fewer goal completions compared to the number of people leaving your website after viewing one page.

Reasons for high Bounce Rate

• Site Design

Site design plays an important role when it comes to bounce rate. A site is likely to perform well if it has a nice design and it is user-friendly.

You need to confirm that visitors can easily move through the site or page, feel comfortable while moves around the page or else visitors would probably leave.

• Best "Sticky" content

"Content is the king" - old quote but it is true.

Your site is offering quite boring and old content on the page. Why would they read the content? They would probably leave the site.

That's where you need to remind the fact that what you are offering should be trendy and compelling one so that it could easily attract visitors beside paved the way for more traffic and revenue.

• Unexpected content

Sometimes we get attract by the image or external design of the page, but the world is not that easy and everyone is not offering useful content.

The title is great but the body is not that appealing rather the piece congested with unexpected materials. So you should always select right keywords and meaningful content.

Remind that always fix your right visitors and send them your articles. This is how you can gain trust.

• Best keywords

Keywords are the thing that can drive more traffic, well-researched keywords can easily bring organic search result.

But always avoid keyword stuffing it will a left bad impression on the page, logically results in high bounce rate and loss of trust.

• Page speed

Generally, you can get several sites on search engine result page and don't want to spend so much time on a single page may be (2-3) seconds, if it will take 10 seconds to load naturally visitors leave the page additionally bounce rate will show its potentiality to drag down a site.

How to improve Bounce Rate

Now you have learned so much about keywords, traffic, time, content and how it affects bounce rate. Now your next question is how to improve bounce rate...

• A nice considering design

A better design means a nice and simple design which is user-friendly. Following the recent trend people mostly visit websites through mobile so mobile friendliness is the major factor.

If your site is not user-friendly then well-written content will not get its reward for this.

•     Generate information rich content

    Visitors come to your site to read informative and meaningful content if you able to match their need then actually you are marching in your goal.

Do not make it hard to read, always write easier way with appropriate explanation.

•         Use proper and right technique to optimize your site/page

If you are a beginner first understand the SEO technique, its backhand activity so that in future it will help you to get traffic.

According to the experts, properly optimized pages always attract more visitors than others.

•        Improve page speed

Must !

Should not take more than 2-3 seconds to load the whole content.

Page speed plays an equal role with other technical parts, also improve user experience and trust of the site.

•         Internal linking is the key

Add links within the website in your content and pages. Think about other pages people get interested and they may even want to check out those pages actually which will stick them into your pages.

That’s all. I have used all these steps and get benefited you can also try. If you have any further inquiry feel free to ask me in my Linked In profile.