What A Year! - Saulderson Newsletter - 22nd December
WELCOME!
Welcome to our last newsletter of the year! Thank you to everyone that has shared, supported and read it.
As always we're happy to share our FREE Influencer Marketing Guide. You can pick up a copy?here ?by signing up to our mailing list - with a lot more coming next year!
In today’s issue, we're doing a bit of a reflection, looking at some our favourite campaigns, all the new signings and some of our favourite trends of the year.
THE SAULDERSON FAMILY
This year we moved into new spaces, by onboarding lifestyle creators, live stream creators, short-form content creators, and more. It's been a big year and we've brought on 7 new exclusive creators to our tight Saulderson roster.
We'd also like to celebrate some of our creators successes:
Overall we're really proud of our creators at Saulderson, and we can't to see what next year brings them ??
OUR FAVOURITE CAMPAIGNS
This year was MASSIVE, we completed over 250 influencer activations across various genres and platforms for a variety of brands. As a team we had discussion, reflecting on some of our favourites from this year.
Here are a few:
ROTAENO X THEDOOO
Our colossal partnership with Rotaeno and TheDooo , amassing over 8,000,000 views.
TheDooo created one of his famous Omegle reaction videos playing his double guitar while integrating Tap Tap's game Rotaeno.
COOLDOWN X REDBULL
For Cooldown X Redbull we put together live esports viewing parties that were amplified using influencers. We had several exciting events with great turnouts. This led to UGC as well as fans having a great time with the influencers they admire.
ASUS X STEVEN BARTLETT
This year we had the opportunity to work with Steven Bartlett and fly him out for the IFA2022. This is where we presented the launch of their new Zenbook 17 Fold OLED.
领英推荐
WINE52
We also presented an idea to Wine52 that one us a great campaign for the year. After numerous successful activations with Beer52, we pitched an idea of activating gifted/seeded influencer campaigns with a wide network of nano creators. Focusing on the right demographics we managed to generate a high volume of UGC and sales.
PHOTOSHOP X BENNY PRODUCTIONS
Benny always creates mind-blowing activations for clients and this Photoshop partnership was no different. After a takeover on the official account he also created some exclusive content for them presenting his skills as the King of Photoshop.
GILLETE X MACMACS
Fortnite and Gillette who would've thought? We brought the popular creator Macmacs to the Gillette event to amplify their Gillette labs line. The event was a huge success and we're always excited to try new horizons for our clients.
A YEAR OF TRENDS
It's always exciting to see how influencer marketing has evolved over the years. We remember when we had to convince marketers that influencer marketing is worth trying and it is fantastic to see everyone so involved.
This year was big for UGC. It skyrocketed brands to become viral sensations. The power of consumer content can't be ignored and it showcases how powerful eWOM can be. We can't wait to launch more UGC campaigns next year and bring your brand to the next level.
It was another big year for creator brands. KSI and Logan Paul launched PRIME, their new energy drink and even had a partnership with Arsenal. MrBeast, everyone's favourite creator smashed over $100,000,000 in sales for his branded burger.
SOME FUN STUFF
Memes as always dictate the year and as we dive into pop culture here are a few of our staff picks:
The Will Smith Saga:
It was a moment that we will all remember, generating thousands of tweets and memes.
Zoolander:
A new trend that has taken TikTok by storm, with fun family moments grabbing fun scenes from the movie.
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Thank you for reading our newsletter, we hope you have a wonderful rest of festive period!
Again, we'd like to remind you to pick up our?FREE Influencer Marketing Guide .
Be sure to check us out further on our social channels bellow. As well as that if you’re interested in learning more about influencer marketing be sure to drop us a line at [email protected]
Happy Holidays from all of us at Saulderson Media ????