Two amazing tools to create super searchable posts
Tobias Gould
Expert in business innovation, social innovation, community building and making digital relationships more human | design thinking | FRSA | co_author of Help to Grow | #socent #BeMoreHuman
What to write about?
Here are two great free tools to help you choose what to write about. Both tools allow you to explore what people are searching for. If you start with what people want, and make sure your content answers their questions, then there is a good chance that people will find your content.
A tool to create content based on keywords
The first tool produces a beautiful graphic of content ideas based on your keyword. Its called answerthepublic.com:
A tool that helps you reverse engineer your competitors marketing strategy
The second tool is even more powerful. It can show you what people are searching for but also helps you reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. Its called ubersuggest:
The last post I put up on LinkedIn was a beautifully crafted micro narrative, but it wasn't an article, didn't use headings, wasn't based on what people are searching for, and didn't get seen by many people. Hopefully this one does a bit better. Please give it a clap to send it on its way. Thank you :)