What would you look like if you wore all of your clothing at the same time?

Inside every Always Wear Red sweater (we're releasing them soon I promise) there is a bespoke label that says. "BUY LESS. BUY BETTER."

"BUY LESS. BUY BETTER" is a neat, alliterative, punchy line. But nowhere near as arresting as these images.

These images are taken from the excellent Canada-based photographer Libby Oliver's portrait series, Soft Shells. 

Each image is a person wearing all the clothing that they own.

This is something we think about a lot at Always Wear Red. We encourage people to "Wear, Share, Repair" their clothing. That way, we all don't need so much.

And we encourage people not just to ask, "Where was it made?" but also "Why was it made where it was made?" For the short term profitability of the brand or for the long term benefit of us all?

What you choose to wear says something about you. Not just how you look, but how you are.

Do we really need so many clothes? The answer is no because we don't wear over 80% of the clothes we own anyway...

... and as 73% of all our clothes currently end up in landfill or incinerated; there's a problem.

And so to the question that makes the headline in this little article:

What would you look like if you wore all of your clothing at the same time?

From an aesthetic point of view? As the excellent Libby Oliver shows, beautifully sculptural.

From a moral point of view? Maybe you'd just look a bit silly.

Look out for classic. The relationship you have with classically designed, wonderfully well made clothing can be beautiful and enduring. The best relationships always are.