What would you like to know?

We've got our first round of questions heading out to our community panel and our social media following.

As a reminder, Echo is offering at no charge, access to our database and the participants that follow us on social media. We will facilitate the programming, hosting and data-collection of any three open or closed-ended questions. You will receive the raw data and the analyzed results will be shared publicly on our social media and in a newsletter.

The hope, as we're all getting many questions about how best to behave in relation to research, is to gain some clarity to help our clients (and ourselves) make educated decisions on what the right path forward is.

Please stay tuned over the next few days and weeks for the results to come in.

----------------------------------------------------------------------------------------------------------

This one comes from New Leafe Research:

Companies need to do market research on all kinds of topics, some of which you may be open to talking about now and others may be things that you just aren’t in the right frame of mind for. What types of studies could you see yourself participating in these days?

A.      Household products

B.      Media and entertainment

C.      Financial services or insurance

D.      Healthcare or medical

E.       Retail

F.       Fashion

G.     Travel and tourism

H.      Beauty and personal care

I.        Food and beverage

J.        Politics/election

K.      Etc – you can probably add others

-----------------------------------------------------------------------------------------------------

And the questions below come from MiOra.org:

Before COVID-19, which of the following were true about you? Select all that apply.

• I generally trusted scientists.
• I generally trusted the government.
• I followed science and health news.
• I was worried about my health.
• I was worried about my family’s health.
• I was anxious about the future.
• None of the above.

Since COVID-19, which of the following are true about you? Select all that apply.

• I generally trust scientists.
• I generally trust the government.
• I follow science and health news.
• I worry about my health.
• I worry about my family’s health.
• I am anxious about the future.
• None of the above.

Which of the following statements do you agree with? Select all that apply.

• Scientists need to work faster on a cure for COVID-19.
• I don’t think society will ever recover from COVID-19.
• People are overreacting about COVID-19.
• If I get COVID-19, I am confident I will get the healthcare I need.
• Social media is making COVID-19 panic worse.
• COVID-19 will ultimately make society better than it was before.
• None of the above.

------------------------------------------------------------------------------------------

And, as a starting point, Echo will be asking:

SURVEY 1 - Impact & concern

What is the most significant impact the Coronavirus pandemic has had on you and your family? In other words, how has your life changed?

On a scale of 1 - 10, where 1 is not concerned at all and 10 is extremely concerned, how are you feeling in general right now about the current Coronavirus situation?

Is anything keeping you up at night, relating to Coronavirus? 

• Yes
• No

Why or why not?

SURVEY 2 - Behavior Change - Purchasing, brands & companies/gov’t action

Thinking about your typical weekly purchases, has your shopping list changed at all over the past two weeks/since the Coronavirus pandemic?

• No - my shopping list has not changed at all
• Somewhat - my shopping list has changed a little, but for the most part remains the same
• Yes - my shopping list has changed, but not dramatically
• Yes - my shopping list has changed dramatically

Please explain how and why your shopping has changed over the last two weeks? 

Thinking of your favorite household brands and companies, is there anything they could be doing to help at this time? Why or why not?

How do you feel the government is handling the current situation? Is there anything they could be doing better?

SURVEY 3 - New behaviors

We want to learn more about the types of things you’re doing to keep you and your families healthy during this time. Please describe 2-3 main things below.

Are any of the following things helping you and your family during this time? Select all that apply

• Establishing a new routine
• Creative hobby activities (e.g. puzzles, painting/drawing, crafts, cooking)
• Reading books
• Watching TV shows or movies
• Talking with friends and family
• Engaging in online discussions or groups (e.g. groups on Facebook or other social
• Media platforms)
• Reading or watching the news
• Other:

When do you think things will go back to normal?

• In the next 1-2 weeks
• In the next 3-5 weeks
• In the next few months
• In 6 months or more

 All participants in all surveys will be asked for tracking purposes:

Which of the following describes how open you are to participating in paid market research studies at the moment, from the comfort of your own home? (e.g. via online survey, video chat, or phone call)

• I am extremely interested in participating
• I am somewhat interested in participating
• I’m not sure
• I am somewhat disinterested in participating
• I am extremely disinterested in participating

If you've got some questions, you need answers to - reach out.