What Would You Choose? Coke-Cola Dispensing Machine or both Coke and Pepsi machines side by side?

Welcome to the first article of my Mind-To-Market series, where I'll introduce you to a powerful approach for making marketing decisions.

In this article, I will explore the age-old question of whether to opt for a single Coca-Cola vending machine or both Coca-Cola and Pepsi machines side by side in an office setting. Let's delve into this choice from two distinct perspectives: the "Market-To-Mind" approach and the "Mind-To-Market" approach.

Market-To-Mind Approach

From a financial and economic perspective, the solution seems straightforward. Assuming constant demand, a single vending machine offers a cost-effective solution, resulting in higher profits. This perspective suggests that one machine should be the preferred choice.

Mind-To-Market Approach

Now, let's explore the decision from the "Mind-To-Market" paradigm, considering the psychology of consumers.

Scenario 1: When a person encounters a single vending machine, the decision process is relatively simple. They ask themselves, "Do I want a cold drink?" The answer is typically a straightforward "Yes" or "No." Assuming all other factors remain constant, the likelihood of them choosing a drink stands at around 50%.

Scenario 2: Picture a scenario with both Coca-Cola and Pepsi vending machines side by side. This dynamic presents a more thoughtful decision. Consumers now ponder, "Which cold drink do I prefer?" This opens up three possible answers: "Coke," "Pepsi," or "None." In this scenario, with all other factors unchanged, the likelihood of someone choosing a drink increases to approximately 66.67%.

The Smarter Choice

Considering this, it becomes evident that having both Coca-Cola and Pepsi vending machines side by side is the smarter choice. It enhances the chances of making a sale and, in turn, boosts profits.

Conclusion

In the world of marketing, it's essential to look beyond the conventional "Market-To-Mind" approach. By embracing the "Mind-To-Market" perspective, we uncover innovative solutions and tap into the psychology of consumers, ultimately driving better results.

I hope you find this perspective on office vending options insightful. Stay tuned for more in-depth examples and case studies that will take you deeper into this fascinating topic. Your feedback and comments are always welcome as we explore the world of marketing together.