What would the world be like without market research?
What would the world be like without market research?
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.
The market research trends report of 2022
As a search term, “market analysis” saw a boom in interest from 2020 through mid-2021. The search volume returned to normal rates at the end of 2021 and has continued to garner steady interest since then.
The importance of face-to-face engagements
“Research definitely still has an image problem. We recently held an Awards Showcase in Manchester where presenters shared work on diving into the minds of teenagers, tackling destitution, gambling addiction, big brand activations, and women’s health."
Respondent experience management Part 1
“Only less than half of the respondents globally are satisfied (Top 3 Box) with their experience participating in research”. This was one of the key findings of Global Respondent Engagement Study[a] across 15 countries.
Communicating a global segmentation in a local market
The strategic value of these projects cannot be underestimated – when done well, they help organisations to become customer-focused, drive their resourcing, speed up the process for new product development and innovation, improve products, enhance their marketing and ultimately deliver growth.?
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Director at Squad Research & Solutions
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Master of Business Administration - MBA at Arab Academy for Science, Technology and Maritime Transport 2021
2 年Thanks for sharing