What Would Don Draper Make of AI?Introducing Agile Video Marketing

Magisto for Marketing - Video Creative Powered By AI

The Backstory

Much the way that TV transformed news, entertainment and marketing for Don Draper and the Mad Men 60 years ago, digital video is transforming the way people communicate as individuals and and as professionals across the globe today.  Its adding a deep emotional layer to the breadth of the social web and enhancing the way we experience the world.  You don’t have to be a video expert to know that digital video is playing an ever increasing role in our lives.  Just think about the amount of video you’ve watched on your phone in the last month vs a year ago.   For me the election was a powerful litmus test of my own viewing behavior.  I watched 2 full debates on my phone not to mention hours of political commentary.

What Exactly Is Video Marketing and Why Is It Such A Big Deal?

My colleagues and I see and feel the video market expanding in tangible ways. Magisto has 85 million users in more than 130 countries, who have created hundreds of millions of produced videos using our AI powered creative platform. As a more blunt indicator our Menlo Park neighbor, Facebook is generating 10 billion video views a day up from almost zero views 2 years ago. As consumers continue to dive into the world of mobile video the marketing trade is hungry to follow suite. To illustrate according to @CoreyElliott, VP of Research with @BorrellAssociates. “This year, almost $29 billion will be spent in the U.S. to produce online video and is predicted to grow to $41 billion in 2017.”

As such we are left facing some challenging questions that point to massive opportunities for technology driven creative solutions:

1. How do marketers who are accustomed to speaking to mass audiences via highly produced television spots find a way to engage an ever growing population of people who don’t even watch TV?  
2. How do businesses who have never used video as a medium learn to do so?
3. How does any businesses produce video content with dramatically increased frequency and for new use cases with an acceptable ROI?
4. What role does Don Draper and the agency world play in answering these questions and is it still acceptable to have a bar in your office and drink Scotch at noon?

The truth is there will always be a place for the creativity of the Don Draper’s of the world (drunk or not) because nothing replaces a genius imagination. There will always be a role for agencies. The question is really how that role of agencies evolves, how technology plays into that evolution and how agencies are structured to meet a broad array of creative solutions and rapidly changing client needs. Whats clear is that video marketing requires a new class of creative that is a unique cocktail (pardon the pun) of video storytelling, performance media and social culture.

Magisto For Marketers - Video Marketing Creative Powered By AI

We launched Magisto for Marketers, an artificial intelligence-driven video creative platform to meet the hyper-accelerated need for digital video marketing creative. With Magisto for Marketers we offer a video creative solution with agility, scale, quality and an ROI that hasn't been feasible previously.   In so doing we are dramatically reducing the pain and cost of transitioning from the singularity of monolithic traditional media and static digital creative to agile, digital-first, mobile video marketing. Our intention is to give SMBs, internal marketing departments at larger companies and agencies of all shapes and sizes "bionic" video production powers that are directed by human creativity and executed by AI.

Here are a few of Magisto for Marketers “Killer” Features

• A/B Test Video Creative: Test and optimize by use case, platform, audience, message, product and ROI performance.
• Brand It: Editing style allows you to brand your video with custom colors, fonts, logo and music.
• Facebook, Instagram and YouTube Optimized: Editing technology that automatically optimizes your creative for each platform
• Stock Video Library: Elevate the production value of your videos by adding professionally shot video o from our library of 100,000 high quality stock videos.
• Priority Customer Support: Jump to the front of the line for all customer inquiries and get a 30 minute on-boarding sessions with one of our video marketing experts
• Don Draper Branded Scotch delivered to your office daily (high ball glasses and not included)

A Range of Use Cases

Unlike the days of old your videos don't have to be highly produced to work. Agile video creation is a low risk way to jump start your video marketing and experiment using video in broad spectrum of ways including:

• Performance Video Advertising: Test multiple creatives for ROI positive ads
• Brand Awareness Videos: An overview of your product or service
• Social Marketing Videos: Weekly or daily video content for your social feeds
• Content Marketing (B2B and B2C): How To's. Testimonials, Tutorials, Lead Gen
• Product Marketing and CRM Videos: Based on user state (i.e welcome videos)
• eCommerce and Revenue Creation: Within your website to drive conversion

If your interested to know more visit our BLOG  or take Magisto for Marketers for a spin HERE

Thanks for reading folks.

Reid Genauer

@reidgenauer

CMO, Magisto

Twitter: @rgenauer