What Works Best for Digital Marketing Today

I'm hosting a free session with Jovan where as he shares his 7-step digital marketing framework! Register here for the live session on Thursday, July 23rd.

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"Right now, virtual is a big thing. For a number of years, I've been seeing this trend as the future where things are headed. The present situation with what we are seeing today has forced the hand of our industry to change. And I think it's going to be a good thing." - Jovan Will

I'm really excited to interview Jovan Will who is an annuity marketing organization that does done-for-advisors digital marketing and lead generation. Jovan provides a service to advisors for annuities similar to what BuddyIns does for our partners in long term care planning and insurance.

Jovan discusses that the first question to answer if you are entering the digital marketing arena is what area do you want to specialize in? We talk about specialization in terms of expertise on the sales side, but what about in running your practice? In today's world where digital marketing and sales are highly evolved, it's difficult to do both marketing and sales functions full time.

Once you've decided to embark on the digital marketing adventure, the first place to look is social media. Facebook and Linkedin can be good relationship building platforms for online marketing and eventually investing in ads. It used to be that Google was dominant, but the ad spread has started to migrate to other competing online platforms as Google ads have gotten relatively more expensive.

The barrier to entry on Facebook is low, but you have to keep in mind the competition on Facebook is quite high. So, you have to continue to evolve and search for a platform where you can differentiate yourself and test out your results. Are you getting a good ROI on both your time and ad spend?

Jovan recommends what he calls congruent marketing. Make your marketing personality consistent with your real personality and what you offer. Sounds simple, right? Well, a lot of advisors out there think they need to discuss other topics just to open the door about annuities when they could be more direct and consistent in their marketing.

Watch the rest in the video above as Jovan shares his favorite ad platforms and where his firm is experiencing the most success.

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