The What, Why, and How of Tech Review Platforms

First posted here: https://welcometobora.com/blog/why-use-tech-review-sites/

Leading tech review platforms Gartner Peer Insights and G2 are essential resources for enterprise tech buyers and vendors. These buyers and vendors leverage these sites for research, comparison, and purchasing decisions. With a monthly influx of over 1M enterprise buyers, Gartner Peer Insights offers a unique opportunity for brand visibility and credibility. Its younger competitor, G2, boasts over 6M visitors annually and offers its own unique advantages.

What are Tech Review Platforms?

These sites cater to enterprise and IT users looking for in-depth insights, similar to reading Amazon reviews but tailored for more complex purchases. These free-to-use and unbiased tech review sites help buyers make informed decisions by accessing honest user feedback and detailed comparisons.

On the other hand, for vendors, tech product review sites provide an ongoing open event that offers valuable insights into customer experiences and preferences that can inform product development and marketing strategies. Engaging with these platforms is beneficial for educating prospective buyers about their brand by providing free online ‘real estate’ just waiting to be filled out. There’s also the potential to explore categories and even keep an eye on competitors!

Creating a Tech Product Profile

Vendors excited to share their brand with potential buyers should take advantage of these complimentary online spaces. New vendors on these platforms must register and complete the onboarding process to create a company presence and identify the relevant markets for their offerings. Once the landing pages are set up, they can fill in the vendor and product profiles via the backend vendor portal.

Depending on the review site, the profile content they can upload includes:

• – A company description highlighting its focus and the significant business issues it addresses.
• – A company logo
• – A product or service description that explains its purpose, key features, and the business challenges it tackles.
• – Screenshots of the product in action. Ensure these are authentic screenshots of the product in use rather than promotional images or unrelated graphics. They can also add service architecture diagrams.

The profile page should be compelling and contain unique descriptions, not just a cut-and-paste of the company website. Gartner reports that profiles with completed platform reviews attract as much as 80% more views, making them a valuable investment of time.

Why Source Reviews?

• It’s not enough for vendors to briefly start reviewing sourcing until they achieve the desired results and then walk away. Buyers are always looking for fresh reviews. G2 reports that “85% ignore reviews older than 3 months”.

• So, active review sourcing is paramount, and a regular cadence should be maintained to showcase products and services and ensure that vendor profile pages offer something of value when potential buyers look at them.

• For example, to qualify for a report that reaches 6 million buyers visiting G2 each month for software research, vendors need at least 10+ reviews. And if they’re selected to be featured, they’ll gain the ability to license and promote the report and rankings in their marketing and sales materials. It’s a chance to showcase their brands to vast audiences, and in competitive markets, it will be crucial for financial success!

Tech review platforms offer transformative potential for both buyers and vendors. Explore these platforms whether you are looking to make informed purchasing decisions or seeking to enhance brand visibility. Engaging with tech review sites is not just a trend but a strategic move in the evolving tech landscape.

How to Get Started on the Tech Product Review Journey

How can your company embark on this journey? Bora, a cybersecurity marketing agency, is here to assist you! With our in-depth tech review site expertise, we’ll handle everything for you!

Through our customer advocacy program, we:

• Motivate and empower your customers to actively promote your business
• Facilitate the setup of your Gartner Peer Insights account
• Outline a strategy for sourcing reviews
• Create a dynamic and visible marketplace for enterprise products and services

With our support, you’ll soon start receiving G2 or Gartner peer reviews for your offerings, gain access to readership analytics, and potentially be featured in prestigious documents like the Gartner Peer Insights Magic Quadrant and Market Guides.

From top-of-the-mind branding to improving your lead generation, Bora can move you closer to your business goals. Contact us today, and we can discuss your marketing needs.