The What, Who, Why, and How of Digital Marketing?

What is digital marketing?

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Why is digital marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success daily and pivot as you see fit.

What major benefits of digital marketing?

1.?????You can focus your efforts on only the prospects most likely to purchase your product or service.

2.?????It's more cost-effective than outbound marketing methods.

3.?????Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

4.?????Digital marketing is measurable.

5.?????It’s easier to adapt and change a digital marketing strategy.

6.?????Digital marketing can improve your conversion rate and the quality of your leads.

7.?????You can engage audiences at every stage with digital marketing.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics.

1.?????Search Engine Optimization (SEO)

2.?????Content Marketing

3.?????Social Media Marketing (SMM)

4.?????Pay Per Click (PPC)

5.?????Affiliate Marketing

6.?????Native Advertising

7.?????Marketing Automation

8.?????Email Marketing

9.?????Online PR

10.??Inbound Marketing

11.??Sponsored Content

12.??Search Engine Marketing (SEM)

13.??Instant Messaging Marketing

14.??Social Media Optimization (SMO)

15.??Mobile App Marketing

The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people. However, it also offers several other advantages that can boost your marketing efforts. These are a few of the benefits of digital marketing.

1.?????A broad geographic reach

2.?????Cost efficiency

3.?????Quantifiable results

4.?????Easier personalization

5.?????Easier personalization

6.?????More connection with customers

7.?????Easy and convenient conversions

How to create a digital marketing strategy

For many small businesses and beginner digital marketers, getting started with digital marketing can be difficult. However, you can create an effective digital marketing strategy to increase brand awareness, engagement, and sales by using the following steps as your starting point.

1.?????Set SMART goals

2.?????Identify your audience

3.?????Create a budget

4.?????Select your digital marketing channels

5.?????Refine your marketing efforts

Digital marketing creates growth

Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

How to Do Digital Marketing

1.?????Define your goals.

2.?????Identify your target audience.

3.?????Establish a budget for each digital channel.

4.?????Strike a good balance between paid and free digital strategies.

5.?????Create engaging content.

6.?????Optimize your digital assets for mobile.

7.?????Conduct keyword research.

8.?????Iterate based on the analytics you measure.