Sensor Tower has published a report on the #global #mobile #apps #market for the first quarter of 2024. We have selected the most pertinent points for your convenience.?
- User spending increased by almost 10% year-on-year, reaching $35.8 billion in 2023.
- Spending on iOS grew by 11.5%, while Android grew by 5.3%.?
- Historically, iOS has consistently generated more than double the revenue of Android.
- Quarterly downloads decreased by 3.5% to $34 billion. App installs were down 1.3%, while game installs declined by 6.8%.
- iOS has experienced a consistent, albeit modest, increase in downloads over recent years. In the first quarter of 2024, the number of downloads on the platform reached 8.4 million, representing a 2.1% increase compared to the previous quarter. This represents the highest number of downloads since the second quarter of 2020.
- Google Play, however, experienced a further decline of 5.2% year-on-year in the first quarter of 2024. This appears to be a correction following the platform's rapid growth in 2020, when people turned to their mobile devices to adapt during the onset of the pandemic.
- The leading markets by revenue are the United States, China, Japan, South Korea, and the United Kingdom. Japan's performance declined by 17%, while all other countries showed an increase in performance.
- The United States was the primary driver of consumer spending growth in the first quarter of 2024, with an increase of over $1.7 billion compared to the first quarter of 2023. This represented over half of the global growth.
- Other markets demonstrated robust growth in the $100 million to $250 million range, including the UK and Germany. The UK demonstrated the highest growth in the group at 28% year-on-year, including an impressive 20% growth in mobile games.
- The top markets for installations are India, the United States, Brazil, Indonesia, and China.
- The top categories by user spend were Entertainment, Social Media, Photo & Video, Productivity, and Music.
- In the first quarter of 2024, TikTok retained its position as the top app in terms of consumer spending, marking the end of a four-year period during which it consistently ranked at the top of the chart. The app generated more than $1.2 billion in revenue during the quarter, significantly outperforming YouTube with its $500 million.
- Apps for streaming short "drama" films, already popular in China, are gaining traction in the US. #ReelShort, #DramaBox and #ShortMax are among the top ten apps in terms of revenue growth globally, and GoodShort is among the top ten in the US.
What aspects of this report did you find particularly surprising? What were your expectations in terms of results??
