What we're featuring this week...
Behind the Scenes at Sell Beyond: Inspirational Stories
Hi, Dr Heloise Finch, Founder of Sell Beyond - Amazon Management Consultants here.
At Sell Beyond, our core values are constant learning and taking time to reflect on data - including what's happening in your team - to make good business decisions. We never advise executing an Amazon strategy that doesn't make sense from a market, team or margins perspective.
In keeping with these values of reflection and learning, I host a show on Suffolk Sound Radio in addition to my role at Sell Beyond. I interview inspirational personalities and business owners who have had unusual careers, job changes and life experiences.?What have they learned from life so far? How do they reflect on the big decisions they've made and what are the three music tracks that have shaped their journey?? ?
Last week I spoke with Iain Barbour, owner of Jamieson Brothers in Annan, Scotland - a phenomenal entrepreneur in wholesale, Amazon, e-commerce and farming.
When Iain was 20, the foot and mouth disease outbreak was in full swing. To save the family's prizewinning Suffolk sheep flock, his mother spent 6 months living alone on a part of the farm in a caravan, seeing no-one and tending to the livestock. Iain and his family will not be beaten!
Take some time out and get some some serious inspiration by tuning into the interview to discover what drives Iain to success and how he navigates every challenge to keep his business and loved ones thriving:
?? Using Amazon and Shopify to scale up B2C and B2B sales
?? How to flatten out seasonality with new product development
?? Warehouse mechanisation for increased productivity
?? Making acquisitions to grow market share
?? Finding time outside the business to breed, show and judge competition-winning ??Suffolk Sheep??
You can catch my Tuesday morning 9-10am show by searching for Suffolk Sound - Listen Again or take a listen here?(you'll find the show on the?Tuesday?tab 9-10am).?
LIVE EVENT 13/11: Profitable Amazon Ads: 5 steps to create a profit-first Amazon business
Register to watch the live event here - sign up
Here's a reminder about our LinkedIn Live on Wednesday 13th November at 9am on Profitable Amazon Ads: 5 Steps to Create a Profit-First Amazon Business.?
This session isn't aimed at your Marketing Manager, although they are welcome to attend. It's for CEOs, Finance Directors, Commercial Directors or anyone in the business who sets, monitors and manages profit & loss budgets.?
Amazon PPC strategy is too often set by someone in the business who does not have overall profit and loss responsibility. Other times, PPC is outsourced to an agency which will never ask you about how much margin you need to make.?
Join me and two of Sell Beyond's Amazon coaches as we offer you a 45 minute practical session focused on creating a profit-first Amazon business where you can experience our Amazon PPC coaches Greta and Phil in action:
?? GOALS: Why are you advertising on Amazon?
?? PROFIT: Calculate unit profitability and cost of acquisition
?? REACH: Decide where to focus
领英推荐
?? NET INCOME: Understand PPC conversion
?? OUTCOME: A 5-step process to deliver the Profit & Loss results you need
There's still time to sign up and hear how Amazon PPC coaching could help your business. The LIVE will be also recorded for catchup on LinkedIn.?
Look forward to seeing you on the session.
Kind regards, Dr Heloise Finch
Founder - Sell Beyond, Amazon Management Consultants
Meet Sell Beyond's PPC Coaches
Greta Hegedus has walked the walk. She deeply understands Amazon's challenges and opportunities: from PPC to profitability and gaining market share - she has years of Amazon experience in the UK and USA.
After studying engineering in Hungary, Greta launched her own Amazon companies in the UK and USA in 2015. Greta joined the Sell Beyond team in Summer 2024.?
Phil Revitt is an experienced Amazon business owner and joined Sell Beyond in 2020. He started his own Amazon companies in USA and UK in 2015.?
Previously a railway engineer, a financial advisor and then a General Manager of a UK company, Phil now uses his analytical skills, structured approach and commercial experience to help teams and companies get the most profitable sales out of Amazon Pay Per Click advertising.
Register to watch the live event here - sign up
Just how effective is your Amazon PPC?
Designed to help you determine where your strengths and opportunities are, this toolkit will help you identify next steps and provide you with focus on securing a greater return on investments for your Amazon PPC Ads.
We make Amazon work for your business by training your team, sharing our Amazon expertise, and helping you create a step-by-step Amazon plan that significantly increases new customers, revenues and profits without taking energy away from other areas of the business.
We are Sell Beyond.?
Amazing! Thanks for sharing