What Went Down On Social Media Last Week - 17/4/2023
Rizwan Siddiqui
T-shaped marketer with 12+ years of experience. I blend deep expertise in performance marketing with a broad grasp of strategy, creating campaigns that connect, convert, and drive impact
Meta: AI Creating Ads of Future
Meta plans to introduce generative AI technology for creating ads by December 2023. This technology is expected to revolutionize the way that marketers create ads, potentially saving them significant amounts of time and effort. By automating the ad creation process, marketers will be able to focus on other important tasks, such as analyzing data and developing marketing strategies. Read More
Twitter: Blue Tick to Be Gone by April 20, 2023.
Despite the decision being met with some controversy, Twitter has recently announced that April 20th, or 4/20, will mark a significant change for the platform's verification system. The change will specifically target the issue of corruption and inequity in the verification process. While the details of the new system have not yet been revealed, Twitter's decision to address these issues is a promising development for the platform's users and serves as an example of Twitter's commitment to fair and just practices. Read More
Microsoft: Onsite & Offsite ads
PLA Extension is a game-changing retail media solution that provides you with unprecedented access to more ad supply both onsite and offsite, while also enabling you to target in-market shoppers more effectively through first-party data and audience intelligence. With this solution, you can take your retail media investments to the next level and achieve impressive results that will help you grow your business. Read More
Linkedin: Verification system
LinkedIn's new verification system is a welcome addition to the platform, providing support for a number of different verification methods, including CLEAR, Microsoft Entra, and work email verification. With this new system in place, users can feel confident that their profiles are more secure and that their connections and personal information are protected from potential fraud or misuse. The new system is available for over 4,000 companies, making it easier than ever for users to verify their professional identities and connect with others in their industry. Additionally, LinkedIn has announced that they plan to continue expanding the verification options available to users, ensuring that their platform remains one of the most secure and reliable professional networking tools available today. Read More
领英推荐
“Your new life is going to cost you your old one. All you’re going to lose is what was built for a person you no longer are.”
The Mountain is You - Brianna Weist
Facebook: Losing in 2023?
According to Michael A. Stelzner from Social Media Examiner's 14th annual report on social media, based on survey of 2800 marketers that there has been a steady diversification away from Facebook by marketers since 2019. In fact, only 47% of marketers selected Facebook as their single most important platform, down from 67% in 2018. Furthermore, 13% of marketers have indicated they will decrease their organic marketing on Facebook, while only 41% plan on increasing their organic activities on the platform. Read More
Bonus Material
Three Tools to watch out in Q1
I enjoy leveraging technology to enhance my work as a marketer, which is why I'm a big fan of tools that simplify my life. I'm often amazed by the innovative ideas behind these tools. This week, I'd like to recommend three tools that have caught my attention: