What A Week...

It's been an amazing week.

Not every week is amazing, but this week has been.

I heard a great quote the other day about "The Rule Of Thirds".

That the goal is to have 1/3 good days, 1/3 okay days, and 1/3 bad days, and so long as you get that mix right, you'll succeed.

This week was a part of that first third.

So I wanted to share a quick recap with you in case any of it is interesting.

First - Try AdScout

What a launch ??

Thank you to everyone who has like, commented, shared, called, dm'ed, or otherwise supported getting this live. It's been 96 hours and here's an update:

We officially launched on June 6th, so there were some folks obviously who had gotten early access to help test a few things and to have something on the shelves when we turned on the lights.

In the first day, 3 different companies received reviews and 1 company boosted their profile with an ad campaign all from their own user dashboard.

For the record, this is a solo mission ???? (for now) ?? and 100% what I'm calling "community-bootstrapped". This is everyone pulling their weight, cheering for one another, and rallying behind something that stands to enable an entire generation of marketers.

That's the idea - to democratize public access to what has been traditionally fragmented for some parts and gatekept for others. Being a gatekeeper is not a superpower. Maybe it was, but today the platform beats the gatekeeper and that's the purpose and intent of AdScout - to break the system. To simplify discovery and decision-making by collecting community signals and social proof. To enable open exchange and interaction.

That's what we're up to over there. If you want your company to be one of the founding member companies, send me an email - [email protected]

Second - OOH Insider

This week MK Getler-Porizkova amplified authenticity in a #CMO Perspective Guest Spotlight where we talked all things storytelling, facilitation, and how scaling brands balance the task of building a brand and delivering to the bottom line.

You can check that out here and pick your preferred listening/viewing experience.

Insider Daily Brief

5 More Days - 5 More Issues Of Insider Daily Brief

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That's it for this week.

Have an awesome weekend and remember to live hungry, stay full.

- Tim