What a week of newsletters has done

Last weekend, I had one of many social visits.

Since relocating solo to Manchester from Norwich almost 2 months ago, I've developed a nice social and business life that even shames how active I was in my 20s up here in the late 80s.

Rather than become a Timmy Trainspotter reeling off social and business meetings one after the other, I'll focus on one: the visit of Jamie Norrington from Norfolk.

Jamie was in my form group almost 15 years ago and like other many other ex students, I had an affinity with him. He was always Top Trumping me on phones, sporting a Blackberry Bold when I was rocking a Nokia, a Palm Pré when I entered the BBM game.

Anyway.

Jamie, from London originally, and now running a recruitment business in Norwich has never visited Manchester and booked a journey to the north on the peasant line of East Midlands railway. Double carriage, no space, no buffet car, no wifi.

Grim AF in other words.

Whilst he was here, being shown the sights of Manchester, discussion turned to marketing on Saturday night as it would when you're both incredibly successful entrepreneurs!

Jamie threw a curveball into the marketing mix by suggesting I write a newsletter. He writes them for Fidaris and has seen web traffic increase, his LinkedIn connections swell and profile visits balloon.

I didn't know much about newsletters on LinkedIn but listened to apprentice turned master and sagely implemented said strategy that night.

Give us this day our daily newsletter

Jamie published bi-weekly and me, still nursing a phone grudge from 2008, decided it was time to show who was boss and commit to a DAILY newsletter.

Thus far, I've not missed a single day and the results have been as startling as Jamie predicted.

Profile visits have accelerated, connection requests have mushroomed and subscription figures have hit over 850 in one week with over 10,000 combined reads of the editions.

More importantly, perhaps, is that website visits to Get Pro Copy Ltd, have increased - with Google Analytics high fiving social referrals for the new traffic.

Never one to miss a monetising trick, I'm now offering newsletters to you.

So how does that work?

You grant me access to your profile and I will pen and publish a weekly, bi-weekly or monthly newsletter as you. It won't be beige, vanilla, anodyne ramblings. It will craft a story, engage your audience, increase website visits and increase sales. Oh and no politics - it won't be Stuart Walton 2.0 trust me.

What could happen? Your investment will certainly lead to renewed interest in what you offer and I'd expect sales and enquiries to increase.

Last week, I personally had record revenue after sleepwalking through most of January.

Coincidence or totally related to the newsletter strategy?

Related I reckon.

And thanks Jamie for telling me to do newsletters. I will now forgive your phone top trumps from 15 years ago.

If having newsletters, written and published for you, floats your boat, contact me on here or ?[email protected] or call me on 07462 923476.

No tie ins, no daft costs, no crap copy - I promise that.