WHAT ARE WEBSITE USERS LOOKING FOR AND CAN THEY FIND IT?

Website users are the most important people for any business owner. Website users are usually looking to achieve a goal or complete a task such as booking an appointment, making a purchase, or finding out more information about something. The website itself should be designed with these goals in mind so that it is easy for visitors to find what they are looking for and get on their way quickly.

People who visit your website are looking for answers, so it’s important that they find what they are looking for, quickly. So, how can you make it easy for them to find what they need?

Firstly, you should consider what your potential clients want from your website…

You should ask yourself, what problem were your users trying to solve when they came across your website and how can you solve that for them?

When visitors find your page via a?Google search, they will likely have a question in mind and they may not feel like scrolling through your website to find an answer. So, you should make it as easy as possible for them to get the answer.

YOUR WEBSITE SHOULD BE CLEARLY LAID OUT

There is a lot of information business owners want to add to their website, you should consider how much of this your customers really need to know and how it solves their problems. The navigation bar at the top of the page will help you to display your information concisely and effectively so website visitors can find what they are looking for quickly.

WRITE YOUR CONTENT WITH THE CUSTOMER IN MIND

Your website content should be written with your customers in mind. You may have thought you were writing great copy that will get people to visit your website, but if it’s not written from the perspective of the visitor who is coming to your website then chances are, you’re missing the point.

MAKE IT EASY FOR THE USER TO TAKE ACTION

Once on your website, a user should be able to take the next steps with ease. If they have found what they are looking for, they should be able to make a purchase, book an appointment or request more information. It is important that website pages are designed with these tasks in mind, with simple call’s to action throughout, so website visitors can get the next steps quickly and easily

UTILISE YOUR BLOG PAGE

You don’t have to squeeze all information onto the main pages of your website – just the most important bits. You can use your blog pages to provide website visitors with more detailed information or pain points that you can help them with. You can use specific keywords within your blog in order to increase the likelihood of appearing on Google for certain search terms.

Not sure what to put on your website? Get started with us today and take advantage of our world-class website AND a superb support package. We will help you every step of the way.??

We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on?[email protected]?to take your online presence to the next level.

We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>>?Get started today.