What Website SEO Technical Audits Miss

The Technical Aspects of SEO Matter

While those technical details need to be done right, they do not in and of themselves promise a high search engine ranking.

Yet the various SEO audit tools (many of which are free) provide a score (typically on a scale of 0 to 100) are interpreted by many as if it did.

The huge disconnect between these audit tools and your website ranking is the tools look at one page at a time, and none of the webpages on your website stand alone.

Your site has attributes (such as Domain Authority) that have a big influence on the ranking of the pages on your site, but these tools don't include them in their reports.

1,000 Imperfect Pages Will Outrank a Few Perfect Ones

Have you noticed that for almost every search query a page on Wikipedia shows up on page one of the Google search engine result page?

Have you noticed that for almost every search query news websites tend to outrank business websites?

Have you ever wondered why?

If Content is King, Publishing is the High King

In medieval Europe kings were not quite a dime a dozen, but there were quite a few and they owed their allegiance to a higher king. At the top of this pyramid was the High King.

Quality content matters. As Google updates their algorithm they're moving us all more and more in that direction.

Quantity also matters.

Websites that publish fresh content at frequent intervals rank higher (in general) that websites that publish fresh content infrequently.

And this is what those SEO technical audit tools omit.

• How many posts are on your website matters.
• How well formatted they are for SEO matters (the technical stuff)/.
• How often you update your website matters.
• How long you've been updating your website matters.

If your website got a very high score on a technical SEO audit, congratulate yourself for having figured that out, then work on how you publish fresh and interesting content at very frequent intervals.

Preferably daily.

It makes a huge difference.