What We Thought the Post-COVID-19 World Would Look Like: Insights from April 2020

In early April 2020, the world was grappling with unprecedented uncertainty. As the pandemic spread globally, conversations on social media offered a glimpse into what people expected the future to hold. Bakamo’s analysis, conducted over one week in late March and early April 2020, captured authentic online discussions about the post-COVID-19 world. At that time, no one could have predicted where we would be by October 2024. However, those early conversations offer a fascinating look at both the fears and hopes of a world in crisis. Here are 11 key themes that emerged from social media, and how those expectations measured up.

1. Global Solidarity and Responsibility

Back in 2020, there was optimism that the crisis could unite communities and countries, fostering global solidarity. People envisioned a world where altruism and local business support would rise. This hopeful sentiment reflected the desire for a more connected and compassionate world. While solidarity did emerge in many ways, such as vaccine sharing, ongoing geopolitical tensions revealed the limits of this ideal.

2. Isolation, Control, and Surveillance??

From the outset, fears about government overreach were pervasive. Social media users warned of a dystopian future where the pandemic was used as a pretext for increased surveillance and authoritarianism. While some of these fears materialized in certain countries, the balance between public safety and personal freedom became a global debate that continues today.

3. Changing Healthcare and Hygiene Standards

Predictions about the permanent impact of the pandemic on healthcare and hygiene were remarkably accurate. In 2020, people expected governments to prioritize health investments and for hygiene practices, like frequent handwashing and mask-wearing, to become ingrained in everyday life. By 2024, these shifts are indeed visible, with greater focus on public health preparedness and personal hygiene.

4. Germaphobia

The rise of germaphobia was another predicted outcome, with social media users forecasting long-lasting anxiety around cleanliness. Bakamo’s analysis accurately identified a cultural shift toward heightened hygiene awareness, which has persisted well beyond the pandemic. From sanitizers in public spaces to reduced handshaking, this new norm has become part of daily life.

5. Going Back to Normal

In 2020, a vocal minority believed that life would eventually return to the pre-pandemic status quo. These conversations reflected skepticism about lasting change, with people arguing that once the crisis passed, old habits would return. By 2024, while some aspects of life have reverted, many structural changes—particularly in digital and work environments—have endured.

6. The Blame Game

As early as April 2020, social media was already rife with discussions about who was to blame for the pandemic. Whether targeting China, the US, or global institutions, these conversations revealed the inevitable finger-pointing that accompanies crises of this scale. The geopolitical blame game continues to be a divisive issue, with lingering effects on international relations.

7. Economic Crisis and Boom

In 2020, many predicted that the pandemic would lead to an economic downturn, with some sectors—like tourism and retail—being hit harder than others. However, there was also recognition that certain industries, particularly digital and home-based services, would thrive. Looking back from 2024, this dual narrative has proven true. While some industries struggled to recover, others, like e-commerce and remote work technologies, flourished.

8. Digital Transformation

One of the most prescient predictions from 2020 was the acceleration of digital transformation. Social media conversations at the time anticipated a massive shift toward remote work, automation, and digital services. By 2024, this transformation is undeniable, with hybrid work models, e-commerce, and AI integration becoming standard across industries.

9. Rethinking National Security

The pandemic reshaped conversations about national security, with many calling for a shift from military-focused priorities to health and environmental protections. This sentiment, captured by Bakamo in early 2020, has gained traction globally as governments reframe security strategies to include pandemic preparedness and climate change.

10. Fulfillment of Dreams and Plans

Amid the anxiety, social media also buzzed with hopeful discussions about post-pandemic plans—traveling, reconnecting with family, and pursuing long-postponed dreams. These conversations reflected the human desire for a return to joy and normalcy. By 2024, many of these dreams have been realized, as global mobility has resumed and people have reconnected with loved ones.

11. Mental Health Effects

From the beginning, it was clear that the mental health impact of the pandemic would be significant. Social media users in April 2020 anticipated a rise in anxiety, depression, and other mental health issues due to prolonged isolation. Sadly, these predictions came true, with mental health challenges becoming a global concern. The need for mental health services has surged, highlighting the lasting psychological effects of the crisis.

In Conclusion:

Looking back at these early social media conversations from April 2020, it’s clear that while some predictions were hopeful, others were laced with anxiety and uncertainty. Bakamo’s analysis accurately captured the global mood during a time when no one knew where the world would be by 2024. As we continue to navigate the post-pandemic landscape, these themes remain highly relevant, offering valuable insights into the shifts that have shaped our present and will influence our future.