What we see is not what we get
Steen Rasmussen
Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker
Appearance is not everything,?
Or so they say,?
But appearance still builds expectation, it sets the tone for what we expect to happen next.?
A dashboard is not better than what lies behind, an analysis not better than the underlying process, an AI not better than the supporting data.?
We know that there is most often another layer inside that is what things actually depend on. The truth behind the truth.?
Like an onion or a Russian doll.?
But instead of moving forward we get distracted and stop to rage, laugh or cry about our broken expectations.?
And we should, but we should move on.?
Because it might not be the fake elevator which is the most interesting thing, but what lies at the top of the stairs.
Thanks to Ralph Aboujaoude Diaz for the inspirational picture.
The content in this edition
One Thursday in Brno
It’s rare that I will go to extreme lengths to make sure I can see all the sessions at a conference. I might have a meeting somewhere in between, decide to get some work done or work on my own presentation.?
Think that is life for most speakers.
We use the time, because we normally have heard most presentations in one variation or another before or there is always that obviously sponsored session where somebody boringly drones on about their own product magnificence while you slowly die a little and curse you ever entered the room.?
I think you heard that session as well.
But some conferences are different because the ambition is different.
And for me the Marketing Festival in Brno was one of these.?
With the combined speaking power of Tom Fishburne , Cassie Kozyrkov , Richard Shotton , Dr Grace Kite , Jenni Romaniuk , Jono Alderson , Scott Brinker , André Morys and I, Jindrich Faborsky had honestly handpicked an extreme program compared to most conferences I come across.?
Far above.?
And we all went on stage and covered the most current issues in and around marketing from our specific angles.?
We might not help the expert become radically better in their individual narrow field, but our ambition was more about leveling the playing field and establishing a shared narrative around data, success, marketing, AI… you name it.
Because with presentations and speakers "like these" it’s not always just about sharing “the latest latest”, but about establishing a foundation for the benefit of the community to grow on.?
Creating a basis for conversations, ambitions and a shared vision to push the boundaries of where marketing in the Czech Republic will go in 2024.
To get there, we spend more time telling stories and building a core narrative than we do teaching. Yes, some teaching is always there, but it was more about tying things together than anything else, trying to create one patchwork blanket from the individual marketing pieces.?
We attend conferences to learn and get updated, to have moments of insights, inspirations and the energy to move forward. Marketing Festival created a lot of these moments and I think we all left a little better for it.?
The Latest Linkedin Post "Are humans or AI's better at understanding data?"
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Top 3 Linkedin Posts last month
?? Podcast:
So we finally managed to kick the second season off. I’ve recorded a new podcasts which is live on Spotify.
Tune in now to listen to me, Valentin Radu , Doug Hall and Jomar Reyes at Superweek Analytics Summit catch up on Data and AI.
New "episodes" coming every other week, so make sure to sign up for updates. The format is made for listening, so no facy video or anything, just a good conversation and some food for thought.
If you want more then the is still the section where I try to gather up the loose ends where I have participated in someone else session on Spotify,
?? The Latest Article: “The Illusion of Customer Loyalty”
Other articles from the last month
??? Upcoming Events in 2024?
Thought you would never ask. ??you can meet me in:
March
April
And that campers, friends and other nice people concludes this months newsletter,?
Hopefully see you next month
Best Steen
The Small print
For the Event organizers:?
If you want me to speak at your event?
Head over to my official website for that: Steen.FYI
If you want the circus to come to your town as well, reach out here and let’s talk - just Get in touch
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Intriguing insights, Steen—this really underscores the dynamic nature of analytics in marketing and the importance of staying adaptable and informed in such a fast-paced environment.