What We Refer to as Normal: How Culture Works Everywhere

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What we refer to as normal – has become the globalized normal. It is why we can go into almost every major city and see large buildings or experience the frustration of vehicular traffic. However, to truly understand human behavior and its multiplicity of originating topographies – we have to turn to sociology, then take a detour into semiotics and end up in anthropology.

The ubiquitous nature of cookie-cutter architecture is yet another phenomenon not studied enough within the world of sociology.

Where do all of these habits originate from? Culture. However, there is an assumption that must be dealt with here – culture is simultaneously particular and universal. What does that mean? It means that culture operates on two levels at the same time.

These two levels can be better understood as:

- Insular

- Collective

Let’s not get too academic though, as this needs to be something that can be applied to individuals and groups.

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