What we learned from Amazon Prime Day

On July 16 and 17 this year, we witnessed another record-setting Amazon Prime Day. In ecommerce, we like to say you’re only as good as your data, so we looked at a report from Digital Commerce 360 to see what we could learn about the sales summer event.?

1) In the U.S., online retailers had record ecommerce sales outside of Amazon, too.

Over the two-day shopping event, the total of U.S. online retail sales was more than $14 billion, not including Amazon. That’s an 11% year-over-year increase from the previous Amazon Prime Day and the highest ever recorded.?

What can we learn? Customers are always on the hunt for good deals, even outside traditional shopping days. Better yet, maybe Amazon Prime Day has become a traditional shopping day in the U.S.? The Christmas-in-July effect is real.?

Planning ahead for two major sales quarters is tough, but agile tech that connects your sales strategy across channels and systems can make life easier.

2) Independent sellers, mostly small and medium-sized businesses, sold more than 200 million items on Amazon.

What can we learn? You don’t need to be a huge company to find success on Amazon, especially if you find a way to scale your business like a major company.?

To improve performance , you need to optimize your listings, categorize products accurately, keep your listings updated, and streamline your fulfillment process to keep customers happy and save time.?

How do we know this? According to a 2023 survey, the average Feedonomics customer on marketplaces sees increases of 21% in channel revenue, 18% in clicks, and 18% in conversions.?

We help sellers move and improve data across systems and channels, create listings with as many attributes filled as possible, and apply data protections to prevent revenue loss from listing errors . Companies of any size can improve performance by following these best practices.

3) Almost half of online sales on Prime Day came from mobile devices.

What can we learn? If you want to tap into big sales events, perfecting the mobile shopping experience on your site is crucial. Mobile devices have the highest cart abandonment rates among desktop, mobile, and tablet devices.?

The reasons behind cart abandonment vary, but these are a few common issues and what you can do about them:?

• Nearly 50% of shoppers said the fees (taxes, shipping, and more) after adding to cart were too high. To reduce sticker shock, try to be more transparent about your shipping fees or offer free shipping for certain price points.
• Nearly 50% of U.S. shoppers said they abandoned a cart because they were just browsing or not ready to buy. Sending a reengagement email can be a simple and effective way to close the deal.?
• More than 20% of shoppers said the checkout process was too long or complicated. Offering more payment options, offering autofill in your forms, and increasing button size can all improve the checkout process on your site.

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Learn more about winning ecommerce strategies for marketplaces in this blog .

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Seasoned ecommerce sellers know that listing errors are inevitable, but managing them doesn’t have to feel impossible. Check out this blog to learn more.