What if we could eliminate CTR?

We in the agency world spend a helluva lot of time and money creating great content. Then we spend just as much, or more time and money getting people to view that content. So much of that effort is based on providing a bit of a teaser on a content seeding ad unit or social network and so that they click through to the site hosting the content.

But what if we could eliminate the click-through challenge? That's right, imagine a world without CTR (I'm no John Lennon but it's still a huge pain reliever for our industry.

My team and I have been working with interactive ad technology to do just that - create units that have the complete site experience - written/visual content, social buttons, forms etc - that can be easily embedded into blogs, paid editorial units and social networks (Twitter and Facebook...maybe another coming soon...).

Here's an article just published today on a deal between Yashi and Viewbix that outlines the potential. Note that Viewbix is one of the companies we work with closely in this area: https://bit.ly/1xC9za4

Here's a sample screenshot (all this can be embedded into a paid unit or social feed...or on a blog):

Viewbix’s technology allows marketers to put call-to-action buttons within video players, for example, or to redesign the video player altogether to fit the brand. The company recently raised $3 million in funding, per TechCrunch.

Fleishman Hillard, a PR firm and marketing agency, said it is “considering using the new offering.” Ephraim Cohen, SVP and senior partner for social and digital at Fleishman Hillard, told Real-Time Daily: “We need to eliminate the current click-through challenge and let people have a complete content experience with brands without leaving the site they are on.”

“We’ll look to see if it helps to start an ongoing engagement between the consumer and the brand by putting the content experience, with engagement features such as share or like buttons, in front of the right audience, at the right time and location,” said Cohen, regarding whether Fleishman Hillard will use the Yashi-Viewbix offering."