What We Can Learn About Marketing from a Monk, a Real Estate Rainmaker and a Media Mogul

About Soul & Science Monthly Download: Each month, we analyze and digest the insights we’ve learned from our guests into a handy download. Keep reading for this month’s marketing tips from the world’s sharpest CMOs.

Not every marketer has a fancy marketing degree or even a typical resume. That doesn’t mean they don’t have expertise. In this month’s Soul & Science Monthly Download, we’re calling upon insights from some of the more unorthodox business leaders we’ve hosted on The Soul & Science Podcast. From a monk to a real estate star to a media mogul, keep reading to learn what non-traditional marketers think about business.

1. You can’t avoid marketing, no matter what your role is in the business.

Ryan Serhant, Founder of SERHANT. And star of Million Dollar Listing: New York

Whether you’re a CMO, CEO or a salesperson, you have to be prepared to sell and promote yourself. This could take the form of spreading positive word of mouth, posting to social media, or creating a story around the business you’re in. Even if you think you have nothing to do with marketing, you most definitely do.

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2. Sometimes success looks like dollars out instead of dollars in.

Bing Chen, Founder of AU Holdings

Bing Chen’s media company, AU Holdings, is founded on the mission to increase the amount of multicultural content for mainstream audiences. In order to achieve his goal, Bing needs to distribute funds to the multicultural creators who can get him a return so he can continue to reinvest in a more diverse media landscape. He even uses his own social impact metrics to measure the success of his efforts.

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3. Negative circumstances are inevitable, but being mentally prepared can help you weather the storm.

Koshin Paley Ellison, Author, Monk and Zen Teacher at the New York Zen Center for Contemplative Care

There’s no escaping a potential downturn in your professional or even personal life. By finding your zen and growing your emotional intelligence, you can help to mitigate against these hardships and make them easier to navigate. This applies to anything from an economic downturn to some bad press. The only way to come out better on the other side is to make it through and focus on the now.

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