What We Can Learn About Content Marketing Through Microsoft

In today’s world, can a business survive if it doesn't have a website, social media, or an email marketing strategy? It all depends on what the business is, of course. Generally speaking, every company that wants to see growth should have some sort of online presence. Once that is established, staying relevant to consumers can be achieved through content marketing.

The Best Content Marketing Strategy

The best content marketing strategy is one that combines many different avenues. A company can strengthen its brand through the use of emails, blogs, newsletters, videos, and social media posts. Though you don’t have to be everywhere all the time, it is best to seek out various audiences across the board, where you can.?

?The all-or-nothing approach can seem daunting if you’re just starting out with content marketing. It can be challenging enough just thinking about one post to write, let alone several! The best strategy is an all-encompassing one, and that is perhaps an aspiration to strive for.

How Content Marketing Services Your Brand

The goal of content marketing services is multifaceted. Behind every piece of content you put out, there should be either an underlying or obvious link to your business. Every piece of content is different. Either you’re speaking to your customers on a personal level, or you’re selling something. More often than not, you’re doing both.

?Everything you write, say, or produce with content marketing is permanent. But don’t let that scare you.?

?How Microsoft Paved the Way

Microsoft, one of the biggest tech companies in the world, has been putting out content for decades. Some might argue that Microsoft was the original content creator in business. They designed some of the vital tools that led to the Internet! Whether you’re a fan of Microsoft or not, it cannot be denied they are a powerhouse. Especially when it comes to reaching their intended audiences.

Microsoft Leads The Way In Content Marketing

Way back in 1996, Microsoft CEO Bill Gates declared, “Content is king.” In the mid-nineties, the Internet was in its infancy. At the forefront of a pending revolution, Gates understood that crafting unique, interesting content increases a company’s stature.??

Fast forward just eight years later, and Microsoft launched what is often referred to as the “first corporate blog.” In retrospect, it’s a little surprising it took them that long. However, since the advent of Microsoft’s blog venture, the Internet has exploded a millionfold. You would be hard-pressed to find a major corporation these days that doesn’t have a blog. It is a long-form way of writing that can best deliver a company’s overarching message.?

The Purpose of Corporate Blogs?

Corporate blogs and other forms of content marketing exist to educate customers about a company’s way of thinking. Any messaging you can do to attract new customers or persuade current ones is well worth the effort. Don’t necessarily think of it as a way to get immediate sales. Instead, change your mindset toward generating trust and brand recognition through frequent communication.

Taking Content Marketing To A Whole Other Level

It’s true that content marketing is about so much more than your business. Part of your company’s brand might be making the world a better place. And, you don’t have to donate millions of dollars to charities in order to get people’s attention. However, if there’s a social, cultural, or environmental cause your company is passionate about, that can be a part of your brand’s messaging.??

Many people know that Ben and Jerry’s is more than just ice cream. They are proud to share their message of social activism through content marketing. Consumers are more apt to frequent businesses that combine their excellent products and services with human decency and awareness. In the end, people just want to be in business with businesses that care.

There’s so much to know about content marketing; we’ve only scratched the surface. If you’d like to learn more about how the dedicated team at Web Content Development can help get your message out, contact us today!?