This is what we do.
Adnan Morbiwala
Founder @ Ting Tong Marketing - Pegasus Events | Experiential Marketing, Event Planning | Independent Event Consultant
A glimpse of the recently done 32nd Annual Market Research Seminar by MRSI.
This is an event that is so close to our hearts, as the client is a favourite! We really enjoy working on this event for many reasons, but mainly for the commitment that the team at MRSI has for the kind of content that is released and they somehow tend to help us get better as their event guys.
Here is a short summary of the event:
Date : 23rd and 24th September 2024
No of People : 700 over two days.
Profile of the audience : Information Officers, Industry Marketers, Analysts and Researchers from a plethora of Diverse Industries.
No of Exhibitors: 10
No of Sponsors : 25
Working on any MRSI event is always a great experience, not only are we challenged, but the team at MRSI expresses tremendous particularity regarding every aspect of the event that is to be managed, be it the seating plan or presentation management or sponsor management and this one was no different.
Precise planning and on cue execution from us brought the event to life.
The journey began well in advance, where our job was to offer support during the pre-event sales process, regarding sizing, formats and floorplanning.
Every aspect of the venue was grid-mapped by us, including even the chairs that were to be used for the audiences to sit on.
The next step was sponsor booth management. This not only included creating uniformity in terms of deliverables for the exhibitors but managing their creatives as per guidelines.
Our job was to advise each individual exhibitor regarding how their content needs to be placed and the format the initial creative is to be received in. Once received our design team worked their magic to get them sorted in alignment with that was being offered.
Managing creatives is always an important and critical aspect of any event, and with the MRSI Seminar even more so, as the deliverables that sponsors invest in are not uniform. The sponsors invest in spaces according to their budgets and it is our job to ensure the sponsor is getting the visibility they have invested in in order to get maximum ROI.
There are not only sponsor prints, but also creatives that have been designed for the event as a whole, and it is our job to ensure sponsor logo placement according to category on those creatives, apart from managing a multitude of prints from Sponsors, with different creatives totalling to almost 40+.
Presentation Management at the event is a key aspect of the seminar as companies release White Papers at the event and key findings are discussed.
Hence, it is critical to check each of the papers to be released very closely to ensure fonts, images etc are in the aspect ratio as per the screen being used at the event along with checking for pixelation.
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Apart from presentations, there are videos too.
If you can imagine, there are 23 white papers each day which give out some very technical information :D which we are responsible for checking and cuing as the speakers line up one after another for their session.
Apart from all the stuff mentioned above, logistical management and production are the mainstay of our work.
We help you plan and execute your events with finesse and professionalism through our end to end services.
Given below are the photos of the actual event.
At TTM, we love to deliver great events to our clients and we give it our all to ensure a smooth and lively experience for our clients. It is an attitude we have carried with us from our early days in 2005 to now. I guess that has been the only constant as we always strive to evolve with the flow.
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3 周Commendable work!
Assistant Manager- HR at Extramarks Education India Pvt. Ltd
3 周Great Work Adnan
Microsoft 365 & SharePoint Specialist | Power Platform Expert | Digital Transformation & Process Automation Consultant | IT Solutions & Business Efficiency Advisor
3 周Kudos!