What is a Venture Capitalist?

There may come a time in your business journey when you will require some financial aid. It may be from the onset or it may only be necessary a few years in.

Venture Capitalist or VCs are there for this need. VCs are either made up of a group of investors or can be just one individual or one entity. Simply, they offer finance in exchange for a share in the business and some form of control.

If you're about to get in bed with a VC, be sure that you know just what you're in for.

1. Get your business in a straight line before approaching a VC

From your business plan to your financial forecast, a VC won't want to look at your business unless these and other elements are in place.

2. Identify VCs that will suit your business

it is important to align yourself with a potential VC that understands your offering - this must incorporate your particular struggles in the industry, how best to market your offerings, a sound knowledge of your industry and a real passion for taking the business to new heights.

3. Your VC must have the same values as your business

Company culture - top values - the way you do business - the same goals for your business - they must be on the same path as you - but also be able to suggest different ways of doing things too

4. Do they know the right people?

They should be able to introduce you to the right people that can aid and grow your business. They need to be connected and should use those influences to grow your business. In addition, they must understand who your competition is and have advice on how to market effectively.

If you're ready to explore using a Venture Capitalist, chat to me - I may have some answers for you.

https://cameronbusinessdoctors.gr8.com/ or send me a LinkedIn direct message

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