What is a Vendor-Supported Third-Party Partner Accountability Group
Paul Daigle
Transformational CEO | Board Director | Private Equity | Mergers and Acquisitions | MSP | IT Services Channel | Influencer | IT Services Industry Author
What is a Partner Vendor-Supported Third-Party Accountability Group?
A Third Party Accountability Group acts as a liaison between the vendor and the partner, maintaining a closer and more meaningful relationship on the vendor's behalf. The 3rd party often performs the duties of the Vendor account manager, channel manager, and even a chief revenue officer, whose primary responsibilities are to increase the sales of the vendors products and services.
The primary benefit of partnering with a Vendor Supported Accountability Group is that the facilitator has extensive experience advising and coaching industry executives and can address all aspects of the partner's ecosystem - including personal, business, and partnership vendor obligations - to ensure accountability and success.
“Everyone is accountable somewhere to someone!?There are some things I could accomplish, often faster, if I were held genuinely accountable.?But some things I can't share with my co-workers or even those at home. These people will take it easy on me and even let me make excuses and let me slide.?Using a 3rd party accountability group keeps me authentic to myself and a group with no selfish agenda that will hold me accountable with no excuses.”??– Paul Daigle, CEO, BizAdvisoryBoard.com
The facilitator’s responsibilities are to meet with the partner one-on-one to discuss their Personal, Business, Things, vendor goals and obligations, and baseline their business, so a measure of success can be accounted for.?The yearly goals and baseline occur over a couple of initial “thought-provoking” short goal setting, and quarterly recap, and yearly recap, are felicitated lead one-on-one meetings.
The Group of 3 to 5 partners meet Bi-Weekly (virtually for 45 minutes), where they review their goals set from the previous meeting in front of the facilitator and their peers. Between the meetings, the partner longs into their personalized portal to update their process.
The Vendor (Upon their choosing) may elect to meet with their group every quarter.?This meeting can cover additional training on new products and services or review how each partner progresses through their obligations, especially the partnership with the vendor expectations.
Paul Daigle, the CEO of BizAdvisoryBoard. “Many vendors do not have the experienced staff nor the time to invest in their partners in this manner. ?Typically, vendors only cover the obligations the partner made to them, and skim over or often ignore the partners’ personal ecosystem of business, personal, and things. BizAdvisoryBoard facilitates a third-party Accountability Group that addresses all 4 of the partner’s personal executive echo systems.?Let the Vendor do what they do best for the partner: product training and support, assisting in closing deals, and participating in marketing.?By the way, marketing is often provided by a third party for the same reasons that accountability groups are. “
By supporting the partner's personal goals, business objectives, and vendor relationships, Vendor Supported Third Party Accountability Groups can help maximize the effectiveness of Marketing Development Funds.
“Give a Man a Fish, and You Feed Him for a Day” - Marketing Development Funds
“Teach a Man to Fish, and You Feed Him for a Lifetime” - Business Development Funds
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If you are a vendor looking to provide accountability groups or a partner that would like their vendor to participate, contact Paul Daigle 407-461-0061, [email protected]
Supporting Material
Entrepreneur - An Accountability Partner Makes You Vastly More Likely to Succeed
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About Paul Daigle
Assist businesses with turnaround, growth, launch, standup, capital, and exit (registered) by providing business and leadership strategies. I am a coach, director, advisor, and experienced CEO operator of high-tech businesses. Experience in 23 private/public boards and Chairman of 7. I am the board chair of a Private Equity firm in NY. I authored a business evaluator and planner that over 60+ private equity, family offices, hedge funds, and business owners utilize. My organizations provide accountability and coaching groups for high-tech executives.
As a former owner/operator of a high-tech organization early in my career, I grew it organically and through 8 mergers and acquisitions, divested 12, spun off 7, and exited after 20+ years while coaching and serving on other private and public boards.
A proven track record of increasing shareholder value through developing strategic plans, building high-performance cultures, and enhancing operational efficiency in turnarounds, stand-ups, and high-growth situations. Paul has managed 1,000+ organizational/strategic reviews assets of over $1BN
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About BizAdvisoryBoard.com
Specializes in assisting the high-tech IT industry in accelerating, scaling, and growing by coaching, mentoring, and advising stake owners, executives, and C-Level teams.
1.Coaching businesses through the issues and tribulations inherent within every peer group.
2.Offering expert interim services, getting into the trenches, identifying what and why the business is not performing, and recommending what needs to be adjusted, divested, or concentrated on.
3.Accountability Groups, 3-5 people in each group within the same financial peer group.
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About MSPTrustedAdvisorGroup.com – Co-Founder and CEO
A FREE marketplace for IT Service Providers to engage with vetted business experts within their professional specialty, with 10+ years’ experience servicing the IT Services Industry in the business areas of Marketing, Legal, CPA, Sales Training, HR and Hiring, Capital, Standards and Delivery, Business Coaching. ?These professionals know and understand the IT Services Industry: MSP, MSSP, UCAAS, SaaS, Cyber, IT Service Providers, etc. This group of vetted virtual consultants eliminates the need to have Executive and VP staff in-house.
The MSP Trusted Advisor Group is the quickest way to grow, scale, and accelerate your business past your peers.?
Recognition: Forrester.com July 8, 2021?
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1 年“Typically, vendors only cover the obligations the partner made to them, and skim over or often ignore the partners’ personal ecosystem of business, personal, and things" 100x this...