What values can a digital platform provide to your business?
Over the last ten years, the use of platforms has led to major changes in consumer-oriented industries. Now, the platform economy is taking hold in industries targeting businesses.
(This article originally appeared in Norwegian as part of the "Lederblikk" series by Oslo Business Forum. You can read the Norwegian version here)
What is a digital platform?
The term ?digital platform ? is currently being used for anything from simple data platforms to more advanced digital platforms. The common denominator for most platforms is the use of cloud technology to make various tasks easier.
The simplest data platforms, such as DropBox, are designed to make a single feature easier and more accessible. The more advanced platforms can be seen as an industry version of the App Store: On such a platform, many different companies can develop content; but the platform owner takes responsibility for developing and integrating the basic functionality, such as storage, security, development methodology, and more advanced digital services across, all content.
Business Development at Manag-E Nordic AS
7 年Spot on, Hege Skryseth! From my point of view, a digital platform has the greatest potential for delivering value if it provides Open standards. That will make the integration of your own content to anything, from applications to systems and other digital platforms, quick and easy.