What is value proposition, and why does your start-up or small business need it?

What is value proposition, and why does your start-up or small business need it?

Setting up and running a start-up or small business is never easy. There are lots of tricky decisions and things that you need to consider and work on to reach the success that you hope for. Whilst it may be tricky; there is some good news!

There are lots of things that you can do to make sure that your start-up or small business gets the best chance of succeeding as possible.?

One of these top tips is value proposition; it might sound like another bit of jargon, so what is value proposition and what makes it something you want to have?

Let me give you a quick definition of a value proposition.

As the name suggests, a value proposition is a marketing approach that proposes and highlights the value that you have as a business. There are six key questions to answer in a value propositions. These are:

·????????Who is going to benefit from your business most?

·????????What problem do they have?

·????????Who else in the market offers what you do?

·????????What benefit does your business provides to those who may buy from it ?

·????????Why should anyone believe your solution works?

·????????What does your business do better than anyone else?

These all should be things you can answer before you put together your business strategy.?

Why is it essential to have a value proposition?

You may wonder, because it takes time and effort to put together a value proposition, whether or not it is worth doing. The truth is, yes, it is.

The idea of having a value proposition is that it gives you the best story to market your business and to appeal to your target audience, and the more that you can promote what you do as a business, the better.?

In a competitive marketplace it can be hard to stand out against your competitors, especially if you all appear to offer a similar product or service. This is where a value preposition can really help.

It gives your potential customers all the information they will need to make an informed decision on who they want to be their first choice, and if you get it right, that will be you!

It is hard to be a smaller business in a big pond, which means that you will want to do everything that you can to ensure that you stand out. A Value Proposition is the simplest and most effective way to make sure you do.

The Six Elements Method is the world’s most popular way to build a Value Proposition in just 6 simple steps. It’s used by thousands of companies around the world with revenues exceeding $160 billion.

You can find out more about the six elements method and give it a spin at www.TheSixElements.com