What value can Pinterest add to your marketing strategy?
When most businesses plan their marketing strategy in terms of social media, the top social networks that come to mind instantly are Facebook, Instagram, Viber, and even Tik-Tok. However, an important piece of the puzzle remains overlooked and left behind – Pinterest.
What exactly is Pinterest, and how does it function?
The people behind Pinterest?say?that its mission is to connect people worldwide through interesting things. While users browse through photos, videos, and other types of multimedia content, they can organize what they like on the so-called “boards”. A lot of people do this for wedding planning, for example, to store in one place everything they have seen and liked – from wedding dresses, through decorations and food.
Who is the most active on Pinterest??
Data shows?that Pinterest has 478 million users that actively interact with the social network each month. Half of them are from the USA. Another country with a large number of users is Germany (17,5 million).
How can Pinterest help your business??
Like everything in life, the usage of Pinterest to promote your business has some pros and cons. It can turn into a strategic tool or it can be a waste of time and effort. It is really all up to you (and your marketing team). The main things you can do with Pinterest are:?
There is also the option to advertise on Pinterest to achieve even better results. You can create a campaign, set a budget, and choose the target audience. Data shows?that brands running campaigns to increase brand awareness spend 2 to 5 dollars to reach 1000 impressions, while a single engagement from users on ads is valued between 0,1 $ up to 1,5 $. Think of Pinterest as the pre-sales stage – this is the place where a lot of people decide what to buy.?
Is Pinterest suitable for your type of business?
Keep in mind that the majority of users are female and this influences the results a lot. Here are the top industries for Pinterest:?
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Online stores (B2C) are also a prime industry that can look into Pinterest as a marketing tool. Don’t forget that users are there to enjoy beautiful visuals and be inspired.
What role does Pinterest play in our marketing strategy?
We know that everyone wants to sell, but you might have to work a little bit in other aspects as well. That will help you drive sales up eventually. Pinterest as a marketing tool is great for any companies and brands that want to:?
How can your B2C communications successfully include Pinterest?
See what the users like that are relevant to you. Create thematic boards that can be explored, see what is trending and try to “catch the wave”.?
When you put a pin with a link to your website, make sure that you want to take users to the right section or product. This will help you increase your conversion rate a lot.?
Will Pinterest work as a marketing channel for your business?
Pinterest can be an essential channel in your marketing strategy for getting more sales and traffic. This social network can become a powerful tool for any brand and business that sells to end customers (B2C) and provides different levels of interaction with your potential customers. We definitely recommend using Pinterest as a channel in your marketing strategy, especially if what you sell can be represented by inspiring visuals.?
Leave a comment below or?reach out to us. We would be happy to hear your story and give you some advice.?
Read the?full version of this article?on our blog. See you next week.