What is UX writing?

We have seen a great spread of contents, courses and vacancies destined to UX, making us see this area with a very attentive look, since it is becoming more and more important in companies, both in the ones that offer products, and those that sell services.Nowadays it is an area in which I have tried to deepen, and to seek more and more knowledge, to apply in my work in the day to day, besides my projects as freelancer.

In the old days my job consisted only of looking to offer something visually pleasing, and once I met UX, my concern became usability and accessibility. However, still, there was something I did not pay attention to, the texts. He only created text markers to exemplify, and left the final text for the editors and clients.But what was my surprise when I came across something called UX Writing. It has piqued my curiosity, and that is precisely what we will try to understand a little of what it is about

UX Writing consists of a content strategy that includes choosing the right words, colors and formats to improve the user experience on websites, applications and chatbots.

Communication has become central to the growth of businesses and for them to achieve a better relationship with their consumers. It is not enough to rely on current tools to streamline service, it is also necessary to make the content clear and efficient. This scenario favors the expansion of the UX Writing concept.It consists of a content strategy that aims to facilitate the use of sites, applications and systems by stakeholders. To do this, it adopts some principles, such as clarity, precision and the context in which the target audience is inserted. It is also based on information architecture, design and marketing to achieve good results, as well as an impactful, relevant and accurate textual content.

Therefore, we can say that UX Writing is the content in favor of objective communication with the user, able to interact with it and inform it, providing pleasant experiences able to meet their needs in the search of information.