What are UTM codes? How to Track Every Link and All the Traffic From Social Media

Our Traffic can come from many places, isn't it?

We have social media, We have email, and We have paid ads. There are more sites, platforms, and networks than we could possibly hope to run our campaigns on.

Basically, a link should be able to help you answer some basic questions about your overall incoming traffic:

1. How do we keep track of it all?

2. How do we know what’s working and what’s not?

3. Where is the traffic coming from?

4. How is it getting to me?

5. Why is it coming to me?

The answer to all these questions is - UTM Parameters, UTM codes are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about each link.

eg: www.yoursite.com/pricing?utm_source=active%20users&utm_medium=email&utm_campaign=feature%20launch&utm_content=bottom%20cta%20button

If you spend a significant amount of time posting to social media, running AdWords campaigns or sharing content — you’re driving traffic from hundreds of different URLs a day. But, how do you know which social media posts drove the most traffic? Can you quickly see which campaigns drove the most conversions over time? Using UTM parameters, you can compare the performance of campaigns from different mediums and channels and measure it over time