What are Utility Mobile Apps and Top 5 Reasons to Use One

While most organizations have a mobile application development strategy in place, they are still not sure which kind of mobile app will be successful in their organizational strategy.

The answer to this will vary with the business model and operations of the organization, but there is one kind of app that has proven to be a success both among internal and external stakeholders in the organization. This is Utility mobile app solutions.

Before we get into further details, let us explore a few specific things.

What are Utility mobile app solutions?

Utility apps are apps that fulfill the functional needs of the user by completing routine tasks that otherwise would have required physical methods for completion. They can be as simple as paying the bills, or updating a work status for employees in the field. The functionality of the app will vary according to the target audience.

Functions could be targeted towards:

Customers:

Customer engagement points like booking appointments, paying the bills, and customer service query resolution are some of the common pain-points that are addressed by Utility mobile application solutions.

Employees:

Employees need utility apps to touch base with the various functions within the organization in a few simple touches and clicks, overcoming the huge communication lag saving valuable time and money lost due to this lag. Human Resource, finance, leave and field staff automation apps are utility apps that save time, money and valuable man-hours.

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