What are the upcoming trends in the brewing industry?
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Non-alcoholic beer is certainly a trend to be harnessed and monitored: from the point of view of both a brewer and a retailer.
The non-alcoholic segment is growing exponentially at international level, and the brewery sector is driving this growth.
After all, beer is the alcoholic beverage that has made freshness, drinkability and low alcohol content its strength. Large manufacturers have already embraced the trend (and even driven it): Warsteiner, Heineken, Becks, Corona and so on. Domestic breweries have also created products along these lines, which can be increasingly found in bars.
Now is the time for craft breweries!
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