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- Long-tail keywords:?These are longer, more specific phrases that are less competitive and more likely to convert into organic traffic. For example, "best running shoes for flat feet" is a long-tail keyword.
- Competitor research:?Analyze the keywords your competitors are using and try to identify gaps in their keyword strategy that you can exploit.
- Google Autocomplete:?Use Google Autocomplete to generate a list of related keywords and phrases for your topic.
- Google Trends:?Check Google Trends to see how interest in a particular keyword has changed over time.
- Google Search Console:?Use the Search Console to see which keywords are already driving traffic to your website, and which pages are ranking for those keywords.
- Use Google Keyword Planner: This is a free keyword research tool offered by Google Ads. It helps you to find keywords that are relevant to your business, and it also allows you to see the search volume and competition level for each keyword.
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