What Are the Unexpected Ways Collaboration and Generosity Drive Success?

Four months ago, I launched Agency Together with a simple mission: to make consistent referrals and strategic connections easier for agency owners.?

Now, we’re almost 20 members strong, and the power of strategic connections has already begun to show its true colours.?

Agency Together promises a network of purposeful, high-value connections to drive business growth, provide consistent referrals, and foster lasting relationships.

But while many join expecting the value of referrals and connections, the other, often-overlooked ways we give and receive in this group truly set the Agency Together members apart.?

The real magic happens in these moments of generosity, attention, and support, transforming the community into much more than just a referral network.

I want to take a moment to highlight some of the hidden ways the members contribute and make this community truly special. Your relationship-driven, values-focused approach has made Agency Together a generous and impactful space, and these contributions reflect the heart of what makes this group thrive:

Active Listening

One of the most powerful ways I’ve seen members give is by paying attention.?

In Agency Together, listening isn’t just about sitting quietly while someone speaks—it’s active and intentional. I’ve noticed that when someone shares, members really tune in. They’re giving their full attention, which not only shows respect but also helps them catch deeper insights into challenges and how they can offer support.?

It’s amazing to see how this level of listening builds stronger connections and uncovers opportunities that might have been missed otherwise.

Encouragement

Another thing I’ve noticed in the group is how often members go out of their way to encourage each other, even when no one’s asking for help.?

I’ve seen people members offering to be a sounding board—hopping on quick calls just to listen and help someone get connected. These little moments of encouragement create a ripple effect, spreading positivity and making the community feel even more connected.

Being Accountable

One thing that really stands out to me in Agency Together is how much accountability matters to the group. I’ve seen members receive referrals or connections, and they make it a point to follow up right away.?

It’s not just about being polite; it shows that they respect the time and effort someone put into sharing that resource or opportunity. That kind of follow-through builds trust and strengthens the relationships within the group.

Informal Mentorship

Mentorship in Agency Together happens so naturally.?

I’ve noticed members offering guidance or sharing their experiences without any expectations in return. It’s those spontaneous moments of mentorship—whether it’s a bit of advice, insight, or a second opinion—that are so valuable.?

It’s not formal or forced, but it’s incredibly impactful, and I’ve seen it make a real difference for people.

Giving Energy and Positivity

The energy someone brings to a group can totally change the vibe, and I’ve noticed that in Agency Together.?

Members show up with a positive attitude, celebrate each other’s wins—no matter how small—and keep the momentum going.

It’s not just about being cheerful; it’s about offering that steady source of encouragement when things get tough. This kind of positive energy creates an uplifting and supportive environment for everyone.

Connecting Without an Agenda

Members in Agency Together are constantly connecting people without any agenda.?

They introduce two people simply because they believe those individuals should know each other, regardless of any immediate benefit to themselves.?

These introductions often lead to opportunities no one could have anticipated.

Offering Gratitude

Gratitude is another small but significant way members are contributing to the community.

I’ve noticed how a simple “thank you” for a connection, some advice, or even just for listening strengthens relationships within the group. It’s a small act, but it goes a long way in deepening our connections.

Facilitating Inclusive Conversations

As the facilitator, I try to make sure everyone has space to speak, but I’ve noticed that members are just as committed to this.?

They make room for quieter voices and encourage others to share their thoughts. This commitment to inclusive conversations ensures that everyone feels valued and heard, and it’s part of what makes Agency Together such a supportive space for referrals and strategic connections.

Rooted in Generosity and Support

Agency Together is more than just a referral network—it’s a place where giving takes many forms, often unexpectedly.?

The magic happens when people contribute through attention, accountability, informal mentorship, and small acts of kindness that make a big difference.

As we grow from 20 members to 100, these are just some of the often overlooked ways we’ll continue to build a community rooted in generosity, connection, and support.?

??To the Agency Together crew—have I left anything out? What other ways have you seen giving in action that have impacted you?

Aaron Cruikshank ????? Afton Brazzoni Christina Florencio Charles Brodeur Christina Lenkowski ?? Donna Cheung James Jensen Shlesha P. Teylor Schiefelbein Alessandra Pollina Christie Wengranowski Doug Darling Emily Britton-Arnold Emily Hall Jennifer Taback Julie Wang Mike Nesselbeck Spencer Brooks

For those who aren’t yet members and are curious to see what this community is all about, send me a direct message, and I’ll share how the power of giving and gaining strategic connections can drive your agency’s growth.