What types of meta-analyses SHOULD NOT be used as scientific evidence
Dr. Sangeeta Dhanuka
Providing #manuscripts, CME #presentations, #medicalcommunications, #medicomarketing, #digitalmarketing, and #medicalaffairs solutions for #pharma and #medicaldevices
It is common to use published #systematicreviews and #metaanalyses for scientific communication with HCPs. This is particularly true of older molecules where there are few new randomized studies being conducted and we often try to use systematic reviews and meta-analyses as scientific evidence to show their efficacy to be as good as the newer drugs or that they are particularly better suited for certain patient profiles. However, it is important to know some checks that should be made by #medicalaffairs and #marketing teams before using these as #scientificevidence. While there is a laundry list of things that should be checked to be sure of their robustness, a lot of the items on the list are related to statistics, which is not the domain of medical affairs and marketing, nor of the HCPs. Nevertheless, if you thought that HCPs would not be able to tell a good meta-analysis from a poor one and would readily be convinced by the new evidence shared with them, you could be mistaken. At least at the level of #KOLs, if not all HCPs, they can differentiate the chaff from the grain and some basic level of check is necessary before such evidence is used. If this is not done, you are at risk of losing your credibility in the eyes of such KOLs and HCPs. I am listing below some red flags that can be easily checked.
Too few studies or studies with small sample size: While there is no standard definition of a small sample size, a rationale could be the disease that the meta-analysis is related to. For example, for an old drug like atenolol, a meta-analysis about its effect on hypertension that includes studies of sample sizes of even up to 100, would be inadequate considering the prevalence of hypertension. However, in a meta-analysis about a drug for uncommon cancers, even studies with sample sizes of up to 50 might be good. The same holds true for the number of studies included. Depending on the therapy area, the search criteria for a meta-analysis need to ensure that the number of studies that pass the selection criteria are not too few.
The above are some basic criteria that medical affairs and marketing can check for, before picking up a meta-analysis for use as scientific evidence. However, the above list is not exhaustive as there could be several statistical pitfalls as well. Nevertheless, the above list should serve as a basic hygiene check for selecting a meta-analysis. Otherwise, a smart competitor will not wait too long before pointing out the flaws in your evidence to the HCP, thus denting your credibility. I have myself created presentations for clients to educate HCPs on why evidence based on a particular meta-analysis being shared by a competitor should not be relied on.
I hope you find the above list helpful.
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Head of Marketing Oncology India at Dr. Reddy's Laboratories
8 个月Thanks Dr Sangeeta for simplifying and explaining with rationale.
Experienced business development professional clinical research Phase I to Phase IV.
8 个月Thanks for this useful post.