What Type of PPC is Best for a Business?

What Type of PPC is Best for a Business?

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“Marketing with Click – the magical formula for successful advertising campaigns”

Digital marketing, if done in the right way, is the perfect recipe for successful advertising campaigns. Pay-per-click (PPC) is a popular form of paid advertisement. Search advertising, also known as pay-per-click (PPC) marketing, is a form of online ads displayed on search engine results pages (SERPs) in response to specific search queries. This type of advertising is best for businesses that want to drive traffic to their website and increase their visibility on search engines, particularly for specific keywords or phrases.

Numerous distinct PPC advertising techniques make it difficult for businesses to choose the best one. A perfect-fit PPC model is essential to get an impressive digital presence, greater target audience reach, and generate high revenues. Here is our in-depth PPC advertising guide for every business that wishes to thrive in the digital world. But before getting started, let's get familiar with some marketing jargon and acronyms!

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SEM (Search Engine Marketing)

SEM employs a digital paid marketing strategy for websites to increase their visibility in search engine results pages (SERPs). Advertisement platforms such as Google Ads, Yahoo, and Bing Ads are some examples of Search Engine Marketing. SEM is an effective advertising route for businesses to reach more customers and increase website traffic.

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CPC (Cost per Click)

It is a pricing model used in online advertising, particularly in Search Engine Marketing (SEM) campaigns, where an advertiser pays a publisher (usually a search engine, website owner, or a network of websites) each time an ad gets clicked. CPC offers a measuring gauge for the particular advertising campaign for the advertiser. It tracks the cost-effectiveness and return on investment that can vary depending on numerous factors, such as the industry, target audience, and keywords used in the campaign.

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Ad Rank

Ad Rank is a metric used in Google Ads. It gets calculated using a combination of factors, such as the advertiser's bid amount, the ad relevance to the search query, and the quality of the ad and landing page. A higher Ad Rank means that an ad will be displayed more prominently on the SERP and get a high digital reach.

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CPM (Cost Per Thousand Impressions)

CPM is a pricing model used in online advertising, where advertisers pay a fee for every thousand times their ad is displayed, regardless of whether it gets clicked on or not. CPM is used for display advertising, such as banner ads, video ads, and rich media ads, and measures currency units per thousand impressions.

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AD Groups

It is a collection of ads, keywords, and targeting options specified under a distinct theme or product. As we all know, one size does not fit all! Ad groups contain similar ads together and target specific keywords and audiences.

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AD Text

Ad text is the advertisement content that appears on a webpage, social media platform, or other advertising media. Generally, it includes a headline, a description, and a call-to-action (CTA) button or link.

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?Landing Page

It is a standalone web page where users land after they click on an advertisement or a search engine result.

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Though the list is long, we have provided some most common terms that you will undergo while creating PPC marketing campaigns. Now let's explore how one can select the perfect PPC model for specific businesses.

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SEA (Search Engine Advertising)

SEA is one of the most popular types of pay-per-click advertising. When a user tries to search some specific keywords, Search engine advertising allows businesses to place ads on search engine results pages (SERPs).

Search Networks Platforms include Google AdWords, pay-per-click Google, Bing Ads (popular ones), and Yahoo.

Pros:

·???????SEA offer highly targeted results as the ads get triggered by specific keywords.

·???????Business ads get high visibility - at the top of the SERPs.

Cons:

·???????SEA is highly competitive due to the high visibility of the ads and the large number of businesses competing for top spots.?

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Display Advertising

It involves placing banner ads on websites. These ads get displayed on websites that are part of a network, such as the Google Display Network (GDN) or the Yahoo Bing Network.

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Pros:

·???????Display advertising offers extensive digital impressions.

·???????It creates high brand awareness and drives good website traffic.

Cons:

·???????Display ads are expensive and not targeted.

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Social Media Advertising

Social media platforms like Instagram, Facebook, Twitter, and LinkedIn allow businesses to place ads. These platforms empower enterprises to customize their ads to specific demographics, interests, and behaviors.

Pros:

·???????Social media advertising is highly-specific and makes it possible to reach a highly targeted audience.

·???????It is cost-efficient, and the cost per click (CPC) for social media ads is generally lower than the CPC for search ads.

Cons:

·???????Sometimes there may be limited audience data available.

?Take Away

Among types of pay-per-click campaigns, the success rate will depend on business goals, budget, and target audience. By comprehending specific requirements, and the pros and cons of different PPC advertising forms, companies can make informed decisions to accomplish their goals.

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