What Type of Person Thrives in the World of Franchising?
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What Type of Person Thrives in the World of Franchising?

Have you ever wondered why different people own businesses while others work for one? Or maybe you've thought about owning your own business, but you need help figuring out where to begin. Exploring the world of franchising may provide you with some direction.

As you begin the discovery process in the world of franchising, the best place to start is by asking, "What are the characteristics of a good employer?" Often, it is someone who sees an opportunity and dares to explore what is on the other side. They know the road ahead may come with obstacles and daunting tasks, and they expect them. Why? Because they love a good challenge and understand that these situations separate the doers from the dreamers.

Individuals who fill the employer mold do not shy away from the hard work the job demands. They are willing to put in whatever work and time necessary to create the best opportunities, often resulting in the success that translates to financial security and personal flexibility.?

A great employer has passion and puts their all into every project believing in the mission they have set out for their employees. They recognize the importance of having a great team and see them as one of their greatest assets. As their team becomes more comfortable with the daily operations, employers can step away from the business, allowing them the freedom to continue to work?on?the business without having to always work?in?the business. Because these individuals are willing to take on challenges and can often see the solution, they know what it takes to work vigorously towards the goal. They cast vision to their team effectively and efficiently, so they are ready to work together as they face challenges and solve problems.?

By contrast, an employee is uncomfortable with risks and sees challenges not as opportunities for growth but as pitfalls to steer clear of. These individuals are comfortable as they loyally maintain the status quo, doing the same thing daily while their employer profits from their efforts.?

Most employees likely have great ideas and are good at what they do; they often remind themselves that they'll leave their current role when the right opportunity comes. They have probably even dreamed of running their own business. But at the end of the day, they have no desire to take the bull by the horns because the energy required to establish and run a business is not in their nature, so their situation always stays the same.?

The beauty of franchising is that both types of people have the potential to thrive. The typical employer type has the opportunity to be more of a semi-absentee owner, allowing him to pour into and equip a manager who can lead a team of employees in successfully carrying out the franchise's day-to-day operations. In contrast, those who are less inclined to lead from a distance and instead favor a more hands-on approach, complete with a game plan to follow, would do well in an owner-operator model. While one type of franchise owner isn't better than another, there's one that suits your unique skill set best. If owning a franchise is something you're interested in, I would love to help you figure out which type of franchise model is right for you.?

Marissa Kim

Head of Asset Management at Abra | Columbia Business School.

2 个月

Bruce, thanks for sharing!

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