WHAT ARE THE TYPE OF LEAD GENERATION?

Content Marketing is an organic method of putting out useful informational content to educate, entertain, or aware potential customers. Creating Blogs, Vlogs, Podcasts, White-Papers, E-Books, Guides & others to get visibility on the internet every time your prospects search for his/her query.

With the help of Content Marketing, you come as the lead authority in your niche that can only answer your customer’s most questions but can also solve their most troubling problems, thus creating a sense of trust & loyalty for your brand.

The best part about Content Marketing is, that, unlike Paid Advertisements, Content Marketing allows you to pitch yourself without paying a penny.

But the story doesn’t end here, along with Content Marketing, you can create Gated Content. This online Content is accessible to users only when they subscribe to your site or fill out forms with their contact details. This is often known as Blocked Content. Usually in ways of Guides, E-books, Reports, Courses, Workshops, Worksheets, Online Software Tools, etc.

This Lead Generation Strategy is very effective & multiplies the results over time. Once created, your content stays on the internet for as long as you allow & will keep on generating leads even when you’re asleep.

OPTIMIZE YOUR WEBSITE /SOCIAL MEDIA WITH?LEAD MAGNETS

Not just your sales funnel, your website needs to be structured in a way to attract & generate leads. Your website is your business’s store/shop & needs to be as attractive & intriguing as it can get. To acquire more leads, design on-site funnels that segment your audience depending upon their interests & lead them to their desired products/services.

Just like adding a blog to your website brings you organic leads from the web, creating different landing pages linking to different pages of your website helps in closing sales more easily. A good user experience (UX Designing) is the need of the hour in today’s competitive world, where thousands of websites are launching & fighting for users’ attention. Website’s additional plugging help you retain customers once they visit your profile with effective CTAs, lead generation pop-ups, lead generating hello bar, retargeting the visitors through ads & pop-ups, etc.

LEAD GENERATION?STRATEGIES?FOR SOCIAL MEDIA FOR BUSINESSES

Be it Paid Running Ads on Facebook or Instagram, or creating engaging content to do viral marketing & generate word-of-mouth marketing, Social Media has become a must-be platform for all businesses. Especially because, it’s a one-place multiple usage platforms. Leveraging its powerful targeting options to show ads to the people most likely to be interested in your products/services, you can make sure you get every bang for your buck. Not only that, ?pages are now running viral marketing campaigns & reaching a large no. of the audience at no extra cost. Also, Now Social Media allows you to set a store for your products online even if you don’t have a website up & running.