What tweets get a t'woo?

I tweet most days.  Nothing highly original, I'm afraid. Nothing very personal.  Just the stuff I'm interested in - how to increase the number of women working in the tech industry, the impact of disruptive technologies on our working lives, that sort of thing.

I get the occasional like.  Most days I get a couple more followers.  I even get retweeted now and then...

... until a couple of Sundays ago, when I went to the Coldplay concert at Wembley Stadium with my Dad.  I posted the picture above, and wrote "My 82 year old Dad and me at #ColdplayWembley - never too old!".

Within hours I had had 29 retweets and 128 likes - far far outstripping all my previous records. 

Did I see that coming? Not at all.  I'm not even sure why I posted it. 

What does it tell me?  You never know what's going to resonate in the world of social media.  Some things catch on, others don't.   I've blogged before on the importance of experimentation and the law of large numbers.  You just don't know what is going to catch people's imagination - your social circle, your customers.  The best market research in the world will help, but until you start experimenting, you won't know.

... even if the answer is a middle-aged bloke and an old bloke listening to #grandadrock.