What the TWEET?! 5 Ways to Optimize Your Tweets

Twitter tends to be an intimidating site for many as the learning curve can be steep and the understanding of the usefulness for marketing can be even steeper.  I can’t tell you how many people get upset at the thought of Twitter.

Then I think about our clients and how their minds have changed once they have seen the power of Twitter.  It is worth it!

Let’s just say that you understand the true value of Twitter and want your content to really shine.  Here are the tips I have for optimizing your tweets!

1.  Keep it Short: We probably all know that a tweet on Twitter is maxed out at 140 characters.  But that does not mean that you should use all 140 characters!  To fully optimize your posts for sharing (RTs) keep your tweets to around 120 characters for maximum effectiveness.

2.  Don’t Overuse Hashtags: Make sure that your keywords are hashtagged for full optimization.  And don’t overuse them!  As a rule I always say no more than 2 per tweet.

3.  Use Mentions:  These are basically the same as tagging someone on Facebook.  When you are mentioning another account, make sure to add their username to the post.  For example “@ChrisGoAgency”.  By doing this in your tweet, you will mention me, I will be notified, and then will entice me to engage with you in some fashion.

4.  Shorten Links: Give your tweet more real estate – use a link shortening tool to give you more space for content.

5.  Don’t Forget About the Visuals: While many tweets on Twitter do not have images, by adding some to your content mix will give you the edge over your competition.  So grab some of the ones you are using in your Facebook (or other social media) campaign(s) and add them to your Twitter updates.

Read more here: https://ow.ly/PCjB9

What Twitter “tweet” optimization tips would you add?