What A Trump Presidency Could Mean For Consumer Product Brands

Our vision at Synth is to “unleash businesses to achieve exceptional resilience in a fast-changing world.” With President Donald J. Trump’s return to the White House, we anticipate drastic trade and production policy shifts that could significantly impact the consumer product landscape. Trump’s emphasis on economic nationalism and reshoring production may introduce new opportunities as well as challenges for CPG companies operating in the U.S.

Here’s how we are proactively preparing to support you through these potential changes in our industry.

Potential Increases in Tariffs on Imported Goods

New tariffs could increase costs for companies relying on foreign suppliers, raising expenses and lead times. Synth’s Supplier Monitoring tool keeps you updated on supplier risks, and we’re introducing Supplier Diversification Recommendations to help you explore domestic alternatives where feasible.

How Synth Helps:

• Real-Time Supplier Risk Monitoring: Assess supplier reliability and lead times to make quick, data-informed decisions as policies evolve.
• Track & Trace: For food and beverage brands, our Track & Trace capabilities ensure full traceability and compliance, helping you maintain product integrity from supplier to shelf.

Reshoring and Focus on Domestic Production

A renewed emphasis on U.S.-based production could incentivize companies looking to shift operations domestically and in-house. This may increase competition for local suppliers and labor, but it also offers opportunities for those interested in moving production closer to home.?

While Cost Analysis for Production Management is on our roadmap, we support your current needs with efficient purchase planning, production management, inventory, and demand forecasting.

How Synth Helps:

• Purchase Planning AI Teammate: Synth’s Purchase Planning AI teammate optimizes your purchasing strategy by analyzing supplier lead times, demand forecasts, and stock levels, ensuring you always have the right materials for production.
• Production Management: Production Management capability streamlines your workflows by aligning production schedules with demand forecasts, supplier lead times, and real-time inventory levels, keeping your operations efficient and responsive to shifts in demand.
• Inventory Optimization & Forecasting: Our demand forecasting tool allows you to maintain optimal production levels, helping you adapt to shifts in demand while minimizing excess stock.
• Simplified Inventory Tracking: Ensure inventory levels align with production and demand for seamless operations.

Tighter Trade Regulations on Imports

Tighter trade regulations may affect the availability and cost of certain foreign-sourced materials. Synth’s current capabilities include Track & Trace for food and beverage products to keep you compliant within regulated food and beverage channels. Enhanced Compliance Tracking is in development to provide further support for cross-border compliance.

How Synth Helps:

• Flexible Inventory Planning: Synth’s inventory management capabilities allow you to adapt quickly to changes in supplier availability, keeping you compliant and responsive to policy shifts.
• Proactive Order Management: Plan, centralize, and manage orders in real time to avoid disruptions in your supply chain and stay ahead of regulatory changes.

Market Opportunities for “Made in USA” Brands

American-made goods may experience growing demand as consumer interest shifts toward domestically sourced products. Synth’s Sales and Trend Analysis provides insights to help you identify demand trends and adjust your inventory accordingly.

How Synth Helps:

• Sales and Trend Analysis: Track and analyze sales trends on social media to better understand customer preferences for domestic goods, ensuring your product offerings align with consumer demand.

Efficiency for Multi-Brand Operators

Synth’s streamlined workflow brings greater control and flexibility for businesses managing multiple brands. Synth’s Nexus Multi-brand capability is designed primarily for CPG aggregators who manage and operate various CPG brands.

How Synth Helps:

• Centralized Inventory & Cost Management: Our unified platform makes managing the cost of goods sold and supply chain operations across multiple brands easier, particularly for CPG aggregators.

Synth would help you navigate the evolving landscape with tools that bring efficiency, precision, and adaptability to your sales operations and supply chain. As we continue to enhance Synth’s platform, our goal is to simplify your work and ensure you stay resilient, no matter the changes ahead.

Have questions about how Synth can help your business stay resilient with potential changes? Feel free to reach out—we’re here to help: www.heysynth.com/waitlist